Understanding Web Copyright:

A lot of the information available on the Internet is for free viewing and use. This can pose major problems for a lot of webmasters, moviemakers, programmers, photographers, artists and writers who advertise their talents online. In such a case copyright laws are essential to be enforced and followed to ensure protection of creative and professional works.

The US Code explains the term stating, “Copyright refers to the exclusive right that is rewarded to an individual to reproduce, distribute, perform, display or license his work. An individual can also produce or license derivatives of his work.” It is essential for an artist or professional’s work to be in a medium that is concrete and original for it to be protected by this Code.

The Digital Millennium Copyright Act [DMCA] is one of the best online solutions that a site owner can use to protect any work that is published, displayed or advertised online. A complaint can be filed through Google and the appropriate action will be taken against the offender.

There is a lot of flotsam drifting about on the Internet that interferes with information processing. Scraper sites, MFA sites, spammers etc. are constantly duplicating and manipulating web content for their own profits.

At Clear Media Online, the web content that we create is authentic and completely original. Website designers and content writers bear in mind the client’s needs and accordingly generate designs, written work and marketing plans to boost their business. Our each endeavor confirms to copyright laws on the Internet as well as offline.

Visit us at www.clearmediaonline.com to know more about our website development and online marketing services.

The Dope On Smart Blogging:

Blogs have pretty much conquered the online world. From blogs on stock trading to a blog dedicated to someone’s cat, almost anything and everything has a blog today. They provide diatribes and discourses on religion, politics, the sciences and other areas and are generally the first breakers of news.

The easy-to-publish and broadcast nature of a blog makes it a rich and easily available source of information. They also encourage interaction and collaboration. They take the form of a personal journal for scores of men, women and teenagers. The uses that blogs are put to are countless.

Just about anybody can create a blog and their versatility is such that they suit any genre or subject. Online marketers use blogs as tools for generating public relation and spreading awareness about a product or service. The corporate blog is the best medium through which this can be accomplished.

The one taboo a corporate blogger should not indulge in however is openly promoting a business on the blog. The primary aim of a corporate blog is to educate and inform. Any deviation from this fundamental requirement can lead to immediate disinterest in the minds of the consumers.

Subtlety is the name of the game. In-your-face advertising in an informal medium is bound to get annoying. Regardless of the heavily populated blogosphere, the numbers of users who actually follow blogs are quite less.

What a blogger has to work towards is writing in such a manner as to attract that part of the reading segment that form the market and increase this number with the help of other e-marketing methods like viral marketing, search engine optimization, etc.

Clear Media Online is a leading online marketing company which can help you carry out public relation and marketing functions though a corporate blog. Our professional content writers place a high emphasis on creating content that is research-based.

Animated Virtual Universes:

According to Christian Renaud, chief architect for networked virtual environments, Cisco Systems, virtual environments are another way for people to collaborate. Virtual worlds and simulated online environments are the latest trends advertisers and retailers have been following to reach out to their market.

The Internet is an entire parallel universe in itself and virtual worlds are simply another dimension of this fascinating medium. They serve as a platform where a number of users can come together, interact, forge alliances and communicate. But then again, social network websites too provide such an atmosphere. So what makes virtual or digital worlds different?

Well, for one, users can create a personality profile wherein they get to choose how they look, dress and behave. Such a profile is called an ‘avatar’. The virtual world, unlike a social networking site is not restricted to text, messages and graphics. The digital interface of a virtual world may either feature a 2D cartoon world or a highly detailed 3D community.

Some great examples of complex virtual worlds are the ones created for the popular music and youth channel, MTV; the recently launched virtual world created by soft drink giant Coke, Habbo Hotel, etc.

While these environments are amazing ways to promote a brand and collect marketing data, they also find application in other areas. Military organizations use digitally generated environments to understand battle tactics and recruit and train soldiers. Virtual worlds also help sociologists and psychologists by providing insights into the various aspects of social interaction and help in finding a solution to problems that arise due to the same.

The most common use of virtual worlds can be seen from animated games and education and learning softwares. At Clearmedia Online we create virtual environments using the best technologies available. Flash, animations, presentations, etc. are just our basic proficiencies.

Take a look at our portfolio and you can view examples of some great work that our designers and graphic artists have executed for our past clients. Click here to view it.

Original Articles Vs. Private Label Articles:

There is absolutely no stigma attached to ghostwriting . Businesses still view it as a lucrative option for raking in money while retaining anonymity. The virtual world is slowly waking up to this money-making alternative.

There are a lot of web content writers who offer their writing talents for hire to organizations and websites primarily involved in research and information collection. There are article directories and online libraries too that provide content writers with a platform for showcasing their services.

Private label rights [PLR] hold responsibility for legalizing these ghostwritten articles which are also known as private label articles. PLR articles come handy for those researchers, writers and specialists who are constantly scanning the information by-ways for new information.

But using a private label article is not as simple as it sounds. Sure you can purchase such an article for use on your website or blogsite and pass it as your own; but if the article is not edited and adapted to suit your blog or website content, then there is the very real possibility of your site being penalized by Google as a scraper site. Your website will simply not be indexed by any search engine if it has content that is duplicated.

This is one reason why online marketers and content writers prefer using articles and content that is well-researched and then written for a website or blogsite. At Clear Media Online, our team of web content writers leaves no stone unturned when it come to generating content that is authentic and reliable.

Visit us to avail of exceptional content writing, editing, proofreading and SEO services to magnify the reliability of your online presence.

When Online Advertising Intrudes On Privacy:

When Google AdWords and AdsSense were introduced they caught up with the end-users quickly. These services were the best thing that could happen to the online advertising as users could have access to adverts that were actually relevant to his interests.

People really did not care much when their personal information was accessed by a third party site in order to send targeted ads. As a result Google’s share of total revenues collected from adverts on the web amounted to 75 percent.

But when Facebook introduced its Beacon system, the reaction from social networking site users was one of strong displeasure. This service retained user activity on certain websites that were in collaboration with Facebook and published it to friends and acquaintances of the user.

The information that was collected also benefited the participating retailers as based on the user’s browsing interests targeted ads could be sent to the user and his friends. Initially this service was activated by default on Facebook member profiles, but after a huge outcry was raised on security and privacy issues, users were provided with the option of signing out.

When a website, retailer or e-marketer places its own interests before the interests of the audience, the results are not going to be that great for business. A certain balance between the user interest and the advertiser interest has to be maintained. When any business owner or online marketer runs an online marketing campaign he has to maintain the privacy of his market.

At Clear Media Online, we place high emphasis on the security of our business database. We consider it vital that the end-user’s details are not given out to third-party sites. It’s how we secure client trust.

It’s The Holiday Season!

Not much good me telling you that. But when your favorite online store or preferred real estate information portal seems to be in the festive mood as well, I’m sure you would pay a lot more attention to it.

Customizing your website according to the current holiday or season is an excellent way to generate PR for your business. Your market knows you are as savvy as you claim to be. Additionally, consumers spend more in an environment that makes them feel good; and when a personal touch is added to a retail business, consumers are known to not mind the expense.

The web developers at Clear Media Online can customize websites for holidays using a lot of appealing features like animations, catchy graphics and interactive flash pages. Whether the holiday is for a celebration or for commemorative purposes, we are able to customize accordingly.

It is important to time holiday website customizations according to the start and end of a particular holiday. Consumers can get annoyed trying to locate what they are looking for on the website if a 4th of July podcast keeps popping up during Halloween.

Holiday customizations have to be included in the regular content of a website in such a manner as to not detract the site visitor from pursuing the main purpose of his search. For instance, a visitor looking out for hubcaps on an automobile website can get turned off if an animated page showing Santa singing a carol pops up. The customization has to be in sync with what the website offers.

At Clear Media Online, the website designing and website development packages we offer are some of the best available on the net. The websites we develop can be customized according to client requirements. Each website is designed according to the business it promotes.

Happy Holidays!!

The Personalized E-experience:

High paying guests are treated like royalty in every business. Whether it is a hotel or a departmental store, a database of customers is regularly maintained and updated. It’s all about maximizing profits. The profit-makers are a valuable part of every organization worth its name. The biggest benefit of the personal touch practice is retaining customer loyalty.

Online, the issue of customization and personalization is given a lot of thought. While it is impossible for a retailer to personally write a mail or send a message to every visitor that visits the site or makes a purchase, it is possible to invest a little more time and attention to detail.

For instance, if there is a visitor from Singapore viewing the products of a company that retails primarily in Europe, adding a store locater can make it easier on the international visitor. The visitor knows that there is a chance that he can avail of the company’s services and the company in turn has secured a potential buyer.

The search engine bigwigs are constantly developing newer and advanced methods to woo the average consumer. Targeted advertisements, smarter search engine algorithms, social bookmarking, file/ photo/ video/ audio sharing, widgets and a host of options are today available to a retailer to get closer to his market.

At Clear Media Online, we understand the value of personalization. We study the latest market trends and focus exclusively on those areas which can benefit our clients. We also encourage client participation in each of our projects. After all, who can know a business better than the business owner!

Visit us today to avail of a range of successful e-marketing and SEO services. Click here to know more.

The Mad Hatters And The Smart SEOs:

When any kind of important electronic information is stored on a computer, it becomes imperative that protection of this information is not overlooked. There are rogues that exist in the virtual world and they usually consider breaching a system’s security as child’s play.

Black hat crackers and white hat hackers have a close knowledge of the security systems that are weaved to protect an organization’s information. The manner in which they treat this information is the determining factor in their difference from each other. Sometimes the term hacker in used in conjunction with both these groups.

While black hat hackers are malignant forces in the hacking community, white hats form their complete antithesis.

In e-marketing circles, online search engines frown upon SEO techniques that compromise a website’s relevancy.These techniques involve the inclusion of hidden or invisible text and links, creating mirror websites, link spamming, etc. and are termed as black hat SEO or simply spamdexing.

Spamdexing generates traffic for a website that does not hold any relevancy in terms of content or search results. Just like black hat hackers, black hat SEO techniques are a malicious presence on the Internet. While the real world treats black hat hackers with strict action, the online world has its own system of dealing with black hat SEO users, via the search engine.

Search engines utilize algorithms to screen out websites that seem to apply black hat SEO. These sites are treated as search engine abusers and are simply not included in search engine results.

At Clear Media Online, we make use of ethical SEO techniques. Our methods are search engine friendly and assist in garnering natural listings in search engines. The integrity, accessibility and security of our client websites is maintained. Visit us to know more about our SEO and online marketing services.

MicroMedia:

The social network is widening in the online universe and rapidly spilling onto the screens of newer, smaller and faster gadgets. The market out there wants precise and concise information in the palms of their hands.

As a result a communication tool like the computer has given way to the laptop which in turn turned in the reins to PDAs and cell phones. Even communication services like blogs have evolved into moblogs, and short messaging services have transformed into micromessaging services with the likes of Pownce and Twitter arriving on the scene.

New, Small, Fast. Three words that are fundamental to the term MicroMedia, which Jeremiah Owyang, a web strategist has succeeded in making sense of.

From an online marketer’s point of view, this new form of communication can turn out to be very useful for a business. Similar to a regular social networking site, a MicroMedia site can allow business owners, employees and the consumer stay in constant touch for regular updates on a product or service.
T
his type of communication need not require either party to be near a computer either, thus adding to its appeal. An element of informality is included in business dealings which in the long run helps foster deeper B2C relationships. As social networking sites are the new conquerors of the virtual sphere, their utility cannot be ignored. A business today, has to look at breaking into new markets with innovative approaches.

At Clear Media Online, this is what we help a business achieve. Our teams of SEOs and e-marketing experts keep a close watch on consumer behavior. We sieve out those gems which have the power to captivate the consumer mind and keep it asking for more.

Managing Content:

Successful management of any type calls for a collaboration of resources and personnel. The same works for content management. There is a lot of team work and collaboration on knowledge involved in content management and maintenance. Content constantly requires to be upgraded and this characteristic makes it important to manage content as it evolves.

The content writer, editor, publisher, administrator and the end consumer are important elements that influence content management. Close interplay between all these domains is necessary for a content management system to be effective. They have to manage content in such a way that it confirms to the objectives of a business and helps it achieve its goals.

Well arranged content has to be such that it enriches the user experience. After viewing a mélange of text, graphics, audio and other site content, the end user or consumer has to go away with a sense of well-being. Appealing user interfaces matter and proper content management manages this well.

A lot of web development companies adapt content management systems via which all the fore-mentioned elements of a website can be made available over the Internet as well as in the office. The use of server-based software further broadens quick file location.

At Clear Media Online we adapt superior content management systems that are worked upon intimately by our teams of content writers, web designers and web developers. Efficiency, easy accessibility and flexibility are provided by our optimized methods. We allot each team with a balance of tasks to achieve a common end, which is mainly to meet the goals of our clients.

Pixels, Polygons And Picturesque Pictures:

Rich. Sleek. Stylish. They could be words describing a dream car, the dream man, or a gadget. But these three words are increasingly being associated with websites of the Web 2.0 era. Web 2.0 emulators conceptualize a website keeping these three words in mind. An e-marketing campaign is greatly affected by the combination in which these words are used.

Think the iPod silhouette campaign, the Hed Kandi girl artwork campaign. The use of high precision images generated a lot of impact in the consumer mind. The new art style a lot of web designers and graphic artists are playing around with these days is vector art which is what these advertising campaigns made use of.

The great thing about vector art is the sharp image quality it delivers. Unlike regular pixel-based raster images, vector-based images use geometrical lines, curves and polygons. They can be scaled indefinitely without any degradation in quality. Thus, the same vector image can be used for a small business card as well as for a huge boarding.

The main aim of vector art is to create visually striking and crisp images. Softwares like Adobe Illustrator, Adobe Flash, CorelDRAW, etc. are some of the vector editors that are used while designing vector graphics. The flexibility that vector graphics provide a designer with is amazing. Almost any pattern and design can be tweaked, moved or spinned with vectors. This is one of the main reasons for their popularity among website designers.

Such visually rich images are just a few of the web development techniques that the designers at Clear Media Online use when creating a virtual address for a business. A client’s website is our drawing board and differing ideas and concepts provide the colour that goes onto this canvas. The results are outstanding. Rich. Sleek. Stylish.

Know us better at: www.clearmediaonline.com

The New Media:

Computers are getting smaller and cell phones are getting even more compact. Information is available everywhere; but information that is available anywhere and at any time is need of the 21st century web surfer and holds more importance for him.

Croteau and Hoynes discovered that people are spending more time online but visiting fewer websites. The invisible web just might be expanding faster. The New Media has proved helpful in checking this unwanted growth.

Instant Journalism is a term that has been becoming more common on the Internet lately. News is just not being covered by journalists and reporters alone. Anyone having a blog account, a camera and access to the internet is a reporter in the New Media age.

Podcasts, blogs, wikis, multimedia content, virtual worlds, social networks, interactive websites, mobile phones, video games, etc. are a few of the off-shoots of the New Media modes of communication and education.

How all these elements are incorporated into a website or adapted by a business go a long way in determining their popularity quotient. At Clear Media Online, we manage this exceptionally well. Web developers and online marketing professionals intermingle and collaborate on knowledge. Our company is a pool of diverse ideas and talent.

Our blogs, websites and portals feature the user-friendly proponents of the New Media. Our designs reflect the fundamentals underlying this term very effectively. Visit us to know more about how we do this.

Colors And Your Brand:

Branding - one word that is taken very seriously in marketing circles. Whether it is offline marketing or online marketing, brand recognition is a factor most businesses hinge upon to get their message across to the masses.

A powerful weapon marketing gurus utilize when formulating branding strategies is color. The very concept of the Internet is contained in its visual and psychological nature. A combination of words, pictures and colors work in sync to get a message across to a site visitor. These are the basic elements which have to be taken into account when conceptualizing and designing a website. Audio, animation, video and interactive features come secondary.

The over-all look of a website has to be considered before hand as web designers and developers juggle these main elements. The colors used should convey to the target market the organization’s message. A careful study of the target market is necessary to understand the colors that work best for an e-marketing campaign.

According to research, when color is used effectively it directly affects readership increasing it by 40 percent while boosting comprehension by 78 percent. Emphasizing certain areas and down-playing certain areas has to be done judiciously when designing a website. A balanced blend of all the different parts of a web page is a requisite if a site is to be embedded into a visitor’s memory.

When personal computers came into the market, they were rather basic and functional with standard boxy designs and bulky frames; but when the Apple iMac was introduced, it literally bloomed into the market. The iMac infused new life into the Apple brand which dealt heavy losses in a period of two years. Today, people know that the ‘P’ in personal is firmly fixed with an Apple iMac.

At Clear Media Online, inventive web designers know the right way to channel audience attention to a brand with a careful interplay of colors. The websites we design are streamlined and visually striking. We know how to entice with colors.

Four High Impact Branding Must Haves:

1. Brand Name:
Brand names go on to feature wherever a business has established or wants to establish its presence; as such, they have to have a high recall quotient while managing to project an image of what the business is all about in the minds of the average consumer. Your business objectives, mottoes, ideals, policies, products, etc. have to be incorporated in some way or another in the brand name.

Misleading the consumer for the purpose of having a catchy name is not really necessary. That is a sure-fire way to minus valuable credibility points from your business. One good example of a business that has used this branding technique successfully is our own client site: www.plasticsurgeryinstituteofcalifornia.com

2. Favicons:
These little 16 x 16 icons are displayed in a browser’s URL bar, next to the website name in bookmark lists and in the address bar. A favicon is designed keeping the main characteristic or defining feature of a website or business in mind. They add an extra zing to an interesting website. A good example is the ‘W’ favicon associated with Wikipedia.

3. Blogs:
Blogs educate. Blogs encourage interaction. Blogs call for immediate, anytime publishing and are a treasure house of information on the inner workings of a corporation, company policies and product and services. They keep the general public up-to-date on a business’ latest offerings. A good example is this blog which is the business blog for the online marketing and web development company: Clear Media Inc.

4. Content:
Yes. I shall be using an oft repeated line out here, “content is king”. However frequently this phrase is dragged all over the Internet, it is something to think about. Where all the flash and dazzle of web designing stop, information-rich content takes over. Without it, all the branding efforts of an SEO fail. Text plays a vital role in all the above elements of branding. When content quality is maximized, content quantity can be done away with.

Visit Clear Media Online to know more about the innovative e-marketing techniques we apply.

Selling Real Estate Properties Through E-marketing:

Regina Lewis, AOL’s consumer advisor admits buying and selling houses on the Internet has become a necessity these days. According to her, "Playing your online cards right, is not just smart anymore ... it's make or break."

A lot of real estate developers, agents and brokers agree with this view and are increasingly using the very economical option that Internet marketing provides. They number nearly 75 percent of the total dealers in real estate.

Online marketing is a great way to establish credibility and make the target audience more aware about your product. With the help of market savvy web designers, features like virtual tours, property photographs, RSS feeds, e-mail alerts, and even social networking are incorporated in the client website. Such features are a must to retain your previous and existing clients and attract potential clients. It lets them go that extra mile to associate with your business if there is always something new and interesting on your business website.

When web developers work in cohesion with online marketers or SEOs, the resulting website is search engine friendly as well as a market attractor. An online presence widens the market further for your business. If your real estate business is based in Denver, it will be drawing the attentions of buyers and sellers from as far as Tallahasee and Wisconsin if marketed through the right channels.

And these are only a fraction of the benefits of e-marketing. To know more visit Clear Media Online where professional web designers, efficient SEOs and knowledgeable web content writers work in rhythm to market your real estate business.

Building Up On Popularity And Links:

When the mighty Google awards page rank to a particular website or web page, it weighs the quality of the back links to that site. Incoming links, inbound links, in-links and inward links, they have many names, but they all highlight the important role they play, which in a way is akin to a passport to your site from another site. But then again, the other site has to have content that is relevant to your site as well as receive traffic that is beneficent for your website. It’s your credibility at stake if it’s otherwise.

Back-links are also known to keep the crawlers on their toes where your website’s visibility is concerned. By regularly visiting and updating your website, crawlers oil your website’s position in the search engine index and prevent it from being treated as spam. And spam is one word you do not want your website to be associated with.

Besides back links, there are internal links and outbound links as well that play an important role when it comes to search engine optimization. The first type of link is essentially a link between the pages of your website, while the second type of link is a link from your website to another site.

When SEOs utilize link building strategies, the resulting benefits are rather helpful in boosting a website’s popularity status. For instance, the long term ranking of a site in search engines is assured while improving its Google page rank.

Visit Clear Media Online, to know more about our quality link building strategies. We maintain that essential balance required between quality links and the quantity of quality links for effective SEO.

The LSI Algorithm For Better Search Rankings In Google:

The web crawlers are still trying to better their technologies. Human intelligence or a semblance to it is a state they are still aspiring to reach. The human mind, after all, can better recognize the relevancy of the sites spewed out from search engine results than these mechanical crawlers.

The latest algorithm applied by Google tries to mimic human sensibilities for this very reason. The Latent Semantic Indexing [LSI] algorithm sieves out websites containing the keyword typed in by a searcher as well as websites having keywords similar to the main search and related phrases.

A proper understanding of this concept can be explained by this example. If a web content writer has written an article related to online marketing, then according to traditional SEO conventions, he would repeat the keywords a certain number of times to increase the site ranking in search result pages.

If he has peppered his content with variations and similar terms like online marketing strategies, online marketing professionals, online marketing strategies, etc. the LSI algorithm will alleviate the ranking of the site and in the process increase the search engine ranking of the page.

The quality of the content should not suffer though when employing such writing techniques. It is important for the writer to preserve the relevancy and quality of the content.

The research methods utilized by Clear Media Online are thorough and our team of professional web content writers is constantly keeping themselves attuned to new innovations in the field of SEO.

Know our work better, visit us at www.clearmediaonline.com

High Impact Viral Marketing Strategies:

Speed, low cost of development and optimized interaction are what make online viral marketing such a popular concept in e-marketing techniques.

When you are making use of viral marketing strategies for spreading the word about your business, remember these words- ‘easy access’ and ‘free’. People would rather be paid for advertising your product than not being paid at all. But if you want them to advertise effectively, it is your responsibility to make it easier for them to do so. After all, you know your service better than them.

Allow them to publish and feature any article written by you on their website, blogsite, e-book or whatever medium they are using citing you as their source. This is a good strategy employed by many businesses to attain credibility and visibility for their sites.

If you have a discussion board on your webpage, allow advertisers who don’t have one to use it on their own site. Make sure they display your banner on it though. This happens very rarely, but then again you can be one of the few people using such a method.

Any business oriented software, freebies or tools you have developed give them away generously and freely. Allow users to use these wherever they want and however they want to. Put in your ad on each copy though. Highlight your hand in any programme, feature or service they provide.

Linking. It matters a lot. Let people add their link to your free website directory. Just make sure they link back advertising your directory.

‘Free’ and ‘easy access’, these two words can take your business far if utilized prudently in a viral marketing strategy. When online marketing teams apply strategies like these the benefits are bound to be four-fold.

Visit Clear Media Online to know more about how effective such services have proved for our clients.

Points To Ponder While Selecting A Web Host Company:

Web hosting companies provide clients with server space and internet connectivity on a server they own. They also provide data center space and connectivity for servers they do not own to be located in their data center.

There are certain factors a site owner has to take into account if he is contemplating a web host company for his website.

There are thousands of small and big web hosting companies out there and some come cheap while some are expensive. While it is natural to think that the more expensive host will provide better service, most often it is not the case. The best way to find out is to check customer reviews in open forums or through web hosting directories.

There are many hosting services that web hosts provide. For instance, a shared web hosting service places a web site on the same server as other sites, while a dedicated hosting service allows a user to get his or her own web server and get full control over it without owning it though. This service again can be Self-Managed or Unmanaged.

Web hosts providing related services like virtual private networks [VPNs], back ups, e-mail management, security, VOIP, domain registration, blog hosting, shopping cart features and video hosting can also be given a second thought.

The location of the hosting company is one of the main factors that affect SEO. Some search engines like Google cough up pages based on the searcher’s location and the hosting location. So if you have searches coming more from one area, try to select a host for your website in that country.

Clear Media Online uses sophisticated servers providing a lot of the optimum features mentioned above besides others more. Our web hosting services work in tandem with our search engine optimization efforts.

To know more visit our website at: http://www.clearmediaonline.com/

The Art Of Public Relations. Online:

The good thing about a traditional retail store is the personalized service it is capable of providing the consumer with. Doubts, negotiations, problems, and queries can all be solved on the spot in most cases. Even if it does take time, there is a brand you can put a face to and trust.

An online retailer faces no such advantage. Sure, there is a retailer, but his is a faceless brand, especially if it is an emerging or small business. His services are availed of only if his sales pitch is appropriately put forward or his credibility vouched for.

This is where e-marketing comes into the picture. The brand, the concept, the idea and the service, are all neatly bundled up into specially formulated public relation strategies which are then presented to the consumer.

The consumer is drawn towards the retailer using a variety of online marketing techniques. For instance, e-marketers can create a corporate or business blog for the retailer which acts like an interactive platform. The retailer can use the services of the marketer or can himself contribute to the blogs with the latest news on his industry, product updates, customer support, etc. The consumer can observe for himself the manner in which the retailer showcases his wares and decide if his services can be depended upon.

Another effective PR tool applied for generating visibility is social media marketing. Creating a space on a social networking site like Facebook or Bebo can boost a retailer’s visibility tremendously. There are 200 social networking sites estimated to exist on the Internet and with the immense number of people as their members they are the right grounds to influence existing and new clients in an informal environment.

Clear Media Online is constantly updating itself on the latest break-troughs in the virtual as well as real world. Our PR techniques are innovative and our e-marketing methods highly successful. Whether you have an offline business or an online domain or both, our public relation concepts assure your goods and services maximized visibility.

Smart Blogging:

Clear Media Online is a premium online marketing concern utilizing the best resources available to market your business online. Our e-marketing experts apply techniques like pay-per-click, RSS, display marketing and e-mail marketing among others to increase the online reach of a business.

A web log or blog is one of the most popular PR tools available on the Internet for increasing awareness about a particular service or product. It also is a straight forward method of interaction and communication. The blogosphere is here to stay and how we are able to effectively tap into this powerful market is one of the main factors that help decide the course of a business online.

Besides public relations a web log is also a platform for advertising online, a pool of excellent copywriting skills, online security and a storehouse of relevant information. When the e-marketing experts at Clear Media Online create a web log for a corporate website or a business client, there is one main factor which is uppermost in the whole process.

The blog should be search engine friendly. An apt URL, relevant and keyword rich content, advertisements that are relevant to your content, submitting your site or blog to a search engine, linking to other similar blogs or websites, smart-tagging your posts, etc. are all synonymous with the term search engine friendly.

A blog which has a balanced combination of all of the above is most certainly an appetizing jambalaya for a consumer. At Clear Media Online we offer such a delectable option for our clients. We are intimately acquainted with the workings of the blogosphere.

Visit us at http://www.clearmediaonline.com/ to know more.

Marketing Offline. Marketing Online:

The great thing about search engine marketing is its ability to attract a consumer who has already expressed interest in a service or product via a search engine term. The consumer’s curiosity is already whetted. It is up to the e-marketer to satisfy this curiosity.

Offline marketing campaigns set the preliminary grounds by exposing the consumer to its product or service through the print media, the television, the radio and billboards. These offline campaigns affect about 70 percent of your overall audience. The remaining 30 percent is that part of the market that can be reached effectively through online marketing.

Thus, in a way, your advertising strategies have to effectively cover offline as well as online marketing. Only by integrating your online campaigns with the offline ones can you expect your brand to have better recognition. The more aware your target market is about your product, the better chances you have of establishing their trust in your brand.

Today, building a stable relationship with your audience is made easier with online marketing methods like podcasts, search engines, social interaction platforms, corporate blogs, mobile e-mail alerts, company websites, etc. to name a few. This YouTube era prefers a more personalized approach and outlook to any virtual communication.

Formality is a passé word for this generation of consumers, though they prefer to be approached with a degree of professionalism. After all, if a seller has to stand out from, the multitude of competitors that are present online, he has to have the right mix of trust, user appeal and a professional approach to conducting business.

At Clear Media Online, our e-marketing professionals work with you to understand your advertising requirements. We are proficient in understanding your offline campaigns and work accordingly to integrate them with our online marketing methods.

Know more: http://www.clearmediaonline.com/

The Business Of Corporate Blogging:

Tony D. Baker a blogger on Blogger compares starting a blog with keeping a pet. In the beginning its fun and a novelty, but as time goes by, you realize the maintenance, the training manual and other onuses that come with it cannot be ignored.

When web logging entered the scenario, it had the characteristics of a virtual journal. Over the years blogging kept evolving to include political views, art reviews, video collections, musical influences, fashion forecasts and events, travelogues, etc. to the list of contents featured in a blog.

Blogs today have been accepted by mainstream media as major conglomerates of public opinion. There is usually no cost involved to start one. They are easily customizable and are a time-saving and informal media to interact with other individuals having similar tastes and ideas.

Based on the popularity quotient of blogs, corporate groups include blogs in their public relations and marketing campaigns. While, the content of these blogs is certainly inclined towards meeting their own ends, in essence they are wonderful marketing strategies as they measure consumer tastes and suggestions, which can benefit the company in the future.

A business blog also provides the consumer a peek into the undertakings of the company. It provides an informal portal for consumers to interact with key company personnel who are in the position to offer their personal views, clarify multifarious procedures, and address consumer displeasure.

This powerful e-marketing tool is here to stay. According to market researches, more than 5 percent of Fortune 500 companies blog. The first half of 2006 calculated 34 percent of large companies as having established web logs. Their popularity is steadily increasing in corporate circles.

With the competitor field getting wider each day, where is your place in this megacosm? Visit Clear Media Online to access e-marketing professionals who can create, maintain and popularize your business’ exclusive corporate blog. We shall assist you in interacting with your target market and build up on your website’s and blog’s link credibility.

Making Money With Affiliate marketing:

A million people visiting hundreds of websites every day, immense amounts of information being processed while surfing, transactions being made, data being edited, analyzed and categorized for further reference. It’s the daily cycle of knowledge on the World Wide Web.

As the number of people utilizing this medium of communication and information increase in number each day, the possibility of making additional profits is presented to businesses plying their goods and services online.

Affiliate marketing is a cooperative endeavor between a business retailer and a publisher for the main purpose of bringing in profits while building up on clientele and market reach. It is economical, measurable and simple.

The concept that rides behind the principle of affiliate marketing is advertising a particular retailer’s product or service on a website, blog or a search engine result page that belongs to another party or publisher using an affiliate network.

An affiliate network is in essence a middle-man for the retailer and the affiliate marketer. It provides the merchant with the tools to carry out the advertising campaigns and collects the commission fees from the same. A part of this fee is paid to the affiliate or publisher of the advertiser.

The compensation methods that are used by affiliate programs are cost per sale [CPS], cost per action [CPA], cost per click [CPC] or cost per mille [CPM]. Affiliates make anything from 5% to 30% by simply advertising a business’ links.

At Clear Media Online, we offer break-through solutions in e-marketing services. A successful revenue generating concept like affiliate marketing is just one of the SEO efforts which we utilize.

Search Differently With An SEO Expert:

There is an insane amount of information on the Internet, and the best way to find exactly what you are looking for is by using search engines like Google, Yahoo! Search, Live Search, and Ask.com. Enter in the word or phrase related to your query and-voilà! instant access to a thousand links that will take you to pages having the answer to your questions. But how effective is your search and how different is it from searches made by professional search engine optimizers?

Cre8asite, an online forum, had a discussion on this issue and the results were enlightening and in favor of professionals- which was quite expected to say the least.

A professional of any kind is an asset in any field and business; and search engine optimizers are experts in the field of online marketing. It is their job to make sure that their marketing strategies help a business to draw the most visitors to its online address.

One important responsibility of an SEO is to optimize a website’s content and build up its link popularity. This allows search engines to allow the website more visibility and ultimately achieve better ranking in search results.

Intuition and extensive knowledge goes a long way in getting better search results. Tapping into tools like AdWords for relevant keyword selection, using Google BlogSearch to avoid repetition of data, using special characters and terms are just a few of the tricks up the sleeves of talented SEOs.

At Clear Media Online, our team of SEOs uses the best resources and knowledge at our disposal. Our innovative e-marketing strategies are the best in the field.

Know more: http://www.clearmediaonline.com/

Clicks →Traffic →Business →Success:

One of the most successful search engine marketing formulas, PPC or pay-per-click advertising came into the market in the late 1990s. It rides on the idea of generating money for a website affiliate whenever a visitor to the site clicks on an advertisement featured on it. This kind of advertising generates money for the site affiliate and business for the retailer [who is advertising for his product].

The best part about such an idea is even if the visitor has not purchased anything from the retailer’s website, the affiliate still makes money with every click. Though the rate per click may range from $1 to $10, the lasting profit that an affiliate can make is significant. Through pay-per-click advertising, the retailer also ensures that his site gets the required amount of visitors who are viewed as potential buyers.

In order to attract traffic, the advertiser or retailer has to feature his ads on as wide a network as possible. Besides a content website, the advertisements can be featured on search engines, blogs and advertising networks as well. The broader a business’ reach, the higher its visibility quotient. There are certain factors which are crucial for achieving an extensive network. Pertinent keywords are the most pivotal of these factors.

According to the Internet Advertising Bureau’s programmer, Jack Wallington, “using relevant keywords in content including headings and domain names is a way forward”. He further advises using the content to “decide what people would search for to find that web page then make sure it is highlighted in page heading, links and throughout the copy.”

Clear Media Online has an expert online marketing team which applies effective search engine marketing formulae like pay-per-click to increase the amount of traffic your website attracts. We regularly monitor and report on your advertising campaign and enable you control and measure your search engine marketing spend.

Quick, Catch The Virus!:

The popular social networking site, facebook, is a good example of the users of viral marketing techniques. Thousands of applications are available on this site [rumoured to be 5,500 in number as of October 11, 2007] which is said to have risen from a ranking of 60 to a ranking of 7th best social networking site on the Internet. These applications include tools for sending candy, free gifts, and even virtual clubs where you can have an online fight with another user.

The only way most of these applications can be added to a member’s profile page is by inviting non users to add these applications to theirs. Some applications also reward ‘money’ which users can spend online on that particular application’s products. There are a number of private individuals who hold the ownership rights to such applications distributing them free. To what purpose you might ask. Well, when one user adds it and uses it, his friend can see how it works and try it himself, in the process making it available to a hundred more on his list.

Viral marketing thus is commercial word-of-mouth advertising at its best. A wonderful mix of interaction, low cost development and speed, online viral marketing’s usefulness in e-marketing circles is succinctly explained by Martina Zavagno, founder and editor of Adverblog.com. According to her, “An advertising concept, in order to work in a viral perspective, needs to add value to the user’s experience. This value can be explicated in something entertaining, in something educational or in something rewarding.”

The advertising material has to be small in file size, mobile and should have a high consumer recall quotient, while allowing it to be passed on swiftly through peer-to-peer file sharing programs and e-mails. The quality of the viral material has to be such that it has to possess the ability to inspire users; as ultimately, it is this group that decides the material’s value.

Clear Media Online sees the market value that any successful e-marketing campaign places over a simple but effective concept like viral marketing. Our strategies are time-tested. Our innovations break-through.

Get Noticed With Social Book Marking:

The Web 2.0 era brought in its wake the power to enable users to make their voices heard over the Internet. Social networking, a by-product of this era, allowed these users to further interact with each other, socially as well as professionally. Today, most social networking sites feature discussion boards, communities or groups on particular interests, access to a member’s blog page, and review boards.

SEO techniques utilize social book marking methods which actually is an off-shoot of social media marketing. It allows marketers to promote their brands by displaying them on different social media networks like StumbleUpon, Reddit, Digg, etc.

An increasing number of websites feature tiny icons below noteworthy content or pictures or photos. The user can click on the icon of his/her choice and thus tag or bookmark it. The particular page or the content of that page will be featured on his profile on that particular social network. The user is thus able to view the content that had interested him a few days ago at his own leisure, at times also getting regular updates on it.

Besides the user, the visitors to his page too will be able to view the content, ultimately widening the audience and the market for a business.

Social book marking, with its tag and ranking options, also makes available a web page’s content in search engine result pages as the crawlers pick up the targeted keywords or a businesses’ name which occur in discussions that are threaded or linked to. The more often a page is linked or ranked, the better chances it has of being featured in search engine result pages.

These results are more relevant as they do away with the classifications formulated by mechanically brained spiders and allow for a better system of classification based on innate understanding which humans are capable of.

At Clear Media Online, we understand such SEO tactics. Our services include social book marking methods in order to boost your website’s visibility.

Search Engine Optimizers And Their Clients:

When a client entrusts its online portal to the web developers of a search engine optimization agency, there is some kind of unspoken but heavily emphasized expectation that is placed on the services of the latter; mainly, the quality of work that is desired by the client. While this is understandable behavior on part of the client [it’s their money on the line], SEOs cannot always be expected to provide the exact same results. Slight variation between any two individual’s thoughts is de rigueur in any field.

An SEO firm has to be capable of identifying those sections of the client’s business that bring in higher profits besides identifying the client base. Market needs are dynamic and an SEO firm has to be flexible enough to accommodate such fluctuations.

The client in turn, has to have a concrete business plan. If the business model is not suitable for achieving long-term results, than all the exposure and the customers that the employed e-marketing tactics bring the client are of little value.

There is not much that can be gained from copying a successful business competitor’s business model either. What a client needs to understand is that while some strategies work for one business, the same cannot be expected to work for another. One benefit of this is the customized service a client can benefit of from the e-marketer.

While the job of the SEO is to plan and implement strategies for better search engine results, it is the job of the client to approve keywords, text and occasionally involve himself in the promotion process by providing a personal touch.

It may seem from above that the clients play a role as important as the SEO, but it is important to emphasize the client’s role in the marketing campaign. Without active participation on part of the client, the entire e-marketing plan will crumble.

Clear Media Online, realizes the importance of each of our clients. Our teams of professionals ensure client involvement in every stage of the SEO process and together help their respective web domains to achieve satisfying results.

You’ve Got Mail:

An e-mail saves the trouble and cost of picking up that phone to call someone living in the city and inform them about the thanksgiving party happening later in the month at your home in the suburbs. Since that person is more likely to read his or her mails at work than accept a call, your e-mail is likely to reach your message across faster.

Though e-marketing companies certainly don’t feel the need to inform a person about garden parties and the like, they certainly do feel the need to inform a person about the possible gifts that can be given for such a party or even help the host in buying the equipment [grill, skewers, knives, etc.] for the same. And what’s more, the host and the guest both can end up having while a smashing time thanks to that e-mail they had subscribed from that barbecue equipment company.

The idea of the humble e-mail has thus widened from being a medium of staying in touch with friends and relatives, to a neat e-marketing tool utilized by small and big companies alike. It saves time, it saves big advertising money, and it increases awareness about the producer. And while it goes about being such a money-saver, it also shows the effort the producer will go through to ensure that their consumer can avail of their services whenever they feel the need to.

No hard-selling, no force, no aggressive marketing tactics. The consumer is the boss, and is rightly treated so.

At Clear Media Online, we have an e-marketing team who understands the consumer mind explicitly. Our e-mail marketing tactics are proactive, precise, cost-reducing and excellent revenue-generators. Through our careful market evaluation, we take care to ensure that the consumer is not plagued with mails which he or she does not have any need for. Information overload is avoided and consumer interest is cultivated. View our testimonials to know more about our successful online marketing methods.

Understanding The Meta Factor:

Some of the best web developer communities hold meta elements in good regard. They insert meta elements into the HTML document, which then provides information about the webpage, allowing search engines to categorize the page correctly. Content, http-equiv, name and scheme are the important characteristics of a meta element. Content, as the old internet adage goes, is the ruling factor.

In the 1990s, search engines relied on meta elements to correctly classify a web page. If a webpage had the right meta elements, a high ranking in searches was possible, thus increasing the site’s visibility. SEOs made use of this rich feature in order to get a better ranking for their client pages. Today, meta elements have a lesser role to play due the increase in sophistication of search engine robots. However, they still rank as one of the best methods to get effective search engine rankings.

An important meta element which developers cash in on are meta tags. They help identify the page owner, what pattern of HTML the webpage follows, the keyword and page description, etc. The title tags and meta description tags are the key meta elements that most SEOs concern with. The former is a very essential factor in terms of search engine relevancy. The text used in the title tag is what helps a search engine in ranking your webpage in their search listings.

The meta description tag on the other hand, talks about your webpage. In a way it is a dekko to your page. Search engines like Google sometimes generate their own description of a page. However, using a meta tag description for your webpage allows you to influence various web crawlers.

At Clear Media Online, our SEO experts apply meta elements among other tools in order to garner your site optimum rankings. Visit our website to know more about how we do it.

The Value Of Smart Copy Writing:

Search engines are used for the sole purpose of ferreting out information from the WWW. The website that has the most amount of rankings usually is the one that turns up first in such a search. Such sites have usually built their credibility from purely the quality of content that they feature. If the content is interesting, the website is frequented more often. If the content is terrible and haphazard, well, the website simply won’t feature in the top pages. Copy writers are thus important tools in an e-marketing concern. It is their responsibility to juxtapose excellent written material with the other elements of a website like photos, graphics and interactive features.

According to Beni Arriola, 2007 SEO champion, good copy writing combined with traditional marketing methods is the rule of the game. If the quality of writing is good, the e- marketing efforts are directly affected, for the better. An offshoot of e-marketing, SEO or Search engine Optimization, utilizes the combined efforts of web designers, copy writers, and marketing experts to increase a blog’s or website’s visibility in search engine results.

At Clear Media Online, our team of copy writers meticulously research, compile, edit and develop the content that is put up on our client websites and blogs. Each article’s originality and authenticity is guaranteed. Marketing and copy writing ethics are strictly adhered to, while creativity and innovation are given a wider berth. We work in tandem with our web developers and designers, marketing experts, and search engine optimizers to provide our clients with outstanding results. The testimonials we have received attest to our proficiency and skills. Visit us at Clear Media Online to know more about our copy writing services.

HTML And Effective SEO:

Two acronyms that play such an important role in the world of internet marketing- HTML and SEO. HTML stands for Hyper Text Markup Language. It is used as a tool for designing websites. It can be referred to as the skeletal system of a website, in context to the role it plays in holding a website together. The HTML code of a website contains directions on how the text, images, and other components are going to be linked with one another. It brings the written word to life.

SEO or Search Engine Optimization refers to the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. When a surfer types in his query in a search engine, he is presented with a list of results, any of which he can select. The web site that has come up first in the list of results that the search has generated has been able to do so because it is more popular than the other sites. This is where SEO comes into play. It is a very effective marketing tool that is employed by site owners in order to increase a site’s relevancy.

Combined with HTML, SEO is a powerful tool. The simple interface HTML applies in generating a website enables the basic information featured on a website to be made available to a search engine, which skips past the flash of the site. The originality of the content featured in a site thus, has a lot of bearing in how soon the site is picked up b the search engine and made available to the surfer.

Log on to Clear Media Online, to see for yourself how effective we are in SEO.

Using SMO For SEO:

No, it’s not a secret language. Neither is it classified information. SMO or Social Media Optimization is a very trendy acronym that’s been playing around online marketing communities since the power of social networking sites like Orkut, Facebook, Digg, MySpace, Yahoo! 360, etc. were realized by the same. With the goal being to move beyond common e-marketing methods like SEO [Search Engine Optimization], SMO is a very useful tactic that can be applied to reach a far wider audience and tap into a larger network of bloggers, vloggers, businesses and even casual surfers.

RSS feeds, with their immediate update alert options, have empowered businesses utilizing SMO tactics even more. The target audience can have access to your content as soon as it is updated or modified. They can tag, book mark, vote for, recommend or even promote your website with the various options available on most social networking sites.

Through an interesting and relevant profile, you can have easy access to similar communities, like-minded individuals, associate businesses and the like. Once your website and business’ credibility is established, all the above parties participate in carrying your message across by providing links and track backs to your page or profile. Brand awareness is thus created at no cost whatsoever with such simple and easy e-marketing.

At Clear Media Online, our Search engine optimizers recognize the power SMO holds in today’s socially compact world. We are proficient in creating interesting and appealing profiles for our clients allowing them to take their businesses to the next level. Our e-marketing strategies not only optimize our client’s brand awareness, but also ensure that they attain optimum visibility in social media searches besides regular search engine searches.