Animated Virtual Universes:

According to Christian Renaud, chief architect for networked virtual environments, Cisco Systems, virtual environments are another way for people to collaborate. Virtual worlds and simulated online environments are the latest trends advertisers and retailers have been following to reach out to their market.

The Internet is an entire parallel universe in itself and virtual worlds are simply another dimension of this fascinating medium. They serve as a platform where a number of users can come together, interact, forge alliances and communicate. But then again, social network websites too provide such an atmosphere. So what makes virtual or digital worlds different?

Well, for one, users can create a personality profile wherein they get to choose how they look, dress and behave. Such a profile is called an ‘avatar’. The virtual world, unlike a social networking site is not restricted to text, messages and graphics. The digital interface of a virtual world may either feature a 2D cartoon world or a highly detailed 3D community.

Some great examples of complex virtual worlds are the ones created for the popular music and youth channel, MTV; the recently launched virtual world created by soft drink giant Coke, Habbo Hotel, etc.

While these environments are amazing ways to promote a brand and collect marketing data, they also find application in other areas. Military organizations use digitally generated environments to understand battle tactics and recruit and train soldiers. Virtual worlds also help sociologists and psychologists by providing insights into the various aspects of social interaction and help in finding a solution to problems that arise due to the same.

The most common use of virtual worlds can be seen from animated games and education and learning softwares. At Clearmedia Online we create virtual environments using the best technologies available. Flash, animations, presentations, etc. are just our basic proficiencies.

Take a look at our portfolio and you can view examples of some great work that our designers and graphic artists have executed for our past clients. Click here to view it.