Rich. Sleek. Stylish. They could be words describing a dream car, the dream man, or a gadget. But these three words are increasingly being associated with websites of the Web 2.0 era. Web 2.0 emulators conceptualize a website keeping these three words in mind. An e-marketing campaign is greatly affected by the combination in which these words are used.
Think the iPod silhouette campaign, the Hed Kandi girl artwork campaign. The use of high precision images generated a lot of impact in the consumer mind. The new art style a lot of web designers and graphic artists are playing around with these days is vector art which is what these advertising campaigns made use of.
The great thing about vector art is the sharp image quality it delivers. Unlike regular pixel-based raster images, vector-based images use geometrical lines, curves and polygons. They can be scaled indefinitely without any degradation in quality. Thus, the same vector image can be used for a small business card as well as for a huge boarding.
The main aim of vector art is to create visually striking and crisp images. Softwares like Adobe Illustrator, Adobe Flash, CorelDRAW, etc. are some of the vector editors that are used while designing vector graphics. The flexibility that vector graphics provide a designer with is amazing. Almost any pattern and design can be tweaked, moved or spinned with vectors. This is one of the main reasons for their popularity among website designers.
Such visually rich images are just a few of the web development techniques that the designers at Clear Media Online use when creating a virtual address for a business. A client’s website is our drawing board and differing ideas and concepts provide the colour that goes onto this canvas. The results are outstanding. Rich. Sleek. Stylish.
Know us better at: www.clearmediaonline.com
Think the iPod silhouette campaign, the Hed Kandi girl artwork campaign. The use of high precision images generated a lot of impact in the consumer mind. The new art style a lot of web designers and graphic artists are playing around with these days is vector art which is what these advertising campaigns made use of.
The great thing about vector art is the sharp image quality it delivers. Unlike regular pixel-based raster images, vector-based images use geometrical lines, curves and polygons. They can be scaled indefinitely without any degradation in quality. Thus, the same vector image can be used for a small business card as well as for a huge boarding.
The main aim of vector art is to create visually striking and crisp images. Softwares like Adobe Illustrator, Adobe Flash, CorelDRAW, etc. are some of the vector editors that are used while designing vector graphics. The flexibility that vector graphics provide a designer with is amazing. Almost any pattern and design can be tweaked, moved or spinned with vectors. This is one of the main reasons for their popularity among website designers.
Such visually rich images are just a few of the web development techniques that the designers at Clear Media Online use when creating a virtual address for a business. A client’s website is our drawing board and differing ideas and concepts provide the colour that goes onto this canvas. The results are outstanding. Rich. Sleek. Stylish.
Know us better at: www.clearmediaonline.com
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