One of the most successful search engine marketing formulas, PPC or pay-per-click advertising came into the market in the late 1990s. It rides on the idea of generating money for a website affiliate whenever a visitor to the site clicks on an advertisement featured on it. This kind of advertising generates money for the site affiliate and business for the retailer [who is advertising for his product].
The best part about such an idea is even if the visitor has not purchased anything from the retailer’s website, the affiliate still makes money with every click. Though the rate per click may range from $1 to $10, the lasting profit that an affiliate can make is significant. Through pay-per-click advertising, the retailer also ensures that his site gets the required amount of visitors who are viewed as potential buyers.
In order to attract traffic, the advertiser or retailer has to feature his ads on as wide a network as possible. Besides a content website, the advertisements can be featured on search engines, blogs and advertising networks as well. The broader a business’ reach, the higher its visibility quotient. There are certain factors which are crucial for achieving an extensive network. Pertinent keywords are the most pivotal of these factors.
According to the Internet Advertising Bureau’s programmer, Jack Wallington, “using relevant keywords in content including headings and domain names is a way forward”. He further advises using the content to “decide what people would search for to find that web page then make sure it is highlighted in page heading, links and throughout the copy.”
The best part about such an idea is even if the visitor has not purchased anything from the retailer’s website, the affiliate still makes money with every click. Though the rate per click may range from $1 to $10, the lasting profit that an affiliate can make is significant. Through pay-per-click advertising, the retailer also ensures that his site gets the required amount of visitors who are viewed as potential buyers.
In order to attract traffic, the advertiser or retailer has to feature his ads on as wide a network as possible. Besides a content website, the advertisements can be featured on search engines, blogs and advertising networks as well. The broader a business’ reach, the higher its visibility quotient. There are certain factors which are crucial for achieving an extensive network. Pertinent keywords are the most pivotal of these factors.
According to the Internet Advertising Bureau’s programmer, Jack Wallington, “using relevant keywords in content including headings and domain names is a way forward”. He further advises using the content to “decide what people would search for to find that web page then make sure it is highlighted in page heading, links and throughout the copy.”
Clear Media Online has an expert online marketing team which applies effective search engine marketing formulae like pay-per-click to increase the amount of traffic your website attracts. We regularly monitor and report on your advertising campaign and enable you control and measure your search engine marketing spend.
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