Branding - one word that is taken very seriously in marketing circles. Whether it is offline marketing or online marketing, brand recognition is a factor most businesses hinge upon to get their message across to the masses.
A powerful weapon marketing gurus utilize when formulating branding strategies is color. The very concept of the Internet is contained in its visual and psychological nature. A combination of words, pictures and colors work in sync to get a message across to a site visitor. These are the basic elements which have to be taken into account when conceptualizing and designing a website. Audio, animation, video and interactive features come secondary.
The over-all look of a website has to be considered before hand as web designers and developers juggle these main elements. The colors used should convey to the target market the organization’s message. A careful study of the target market is necessary to understand the colors that work best for an e-marketing campaign.
According to research, when color is used effectively it directly affects readership increasing it by 40 percent while boosting comprehension by 78 percent. Emphasizing certain areas and down-playing certain areas has to be done judiciously when designing a website. A balanced blend of all the different parts of a web page is a requisite if a site is to be embedded into a visitor’s memory.
When personal computers came into the market, they were rather basic and functional with standard boxy designs and bulky frames; but when the Apple iMac was introduced, it literally bloomed into the market. The iMac infused new life into the Apple brand which dealt heavy losses in a period of two years. Today, people know that the ‘P’ in personal is firmly fixed with an Apple iMac.
At Clear Media Online, inventive web designers know the right way to channel audience attention to a brand with a careful interplay of colors. The websites we design are streamlined and visually striking. We know how to entice with colors.
A powerful weapon marketing gurus utilize when formulating branding strategies is color. The very concept of the Internet is contained in its visual and psychological nature. A combination of words, pictures and colors work in sync to get a message across to a site visitor. These are the basic elements which have to be taken into account when conceptualizing and designing a website. Audio, animation, video and interactive features come secondary.
The over-all look of a website has to be considered before hand as web designers and developers juggle these main elements. The colors used should convey to the target market the organization’s message. A careful study of the target market is necessary to understand the colors that work best for an e-marketing campaign.
According to research, when color is used effectively it directly affects readership increasing it by 40 percent while boosting comprehension by 78 percent. Emphasizing certain areas and down-playing certain areas has to be done judiciously when designing a website. A balanced blend of all the different parts of a web page is a requisite if a site is to be embedded into a visitor’s memory.
When personal computers came into the market, they were rather basic and functional with standard boxy designs and bulky frames; but when the Apple iMac was introduced, it literally bloomed into the market. The iMac infused new life into the Apple brand which dealt heavy losses in a period of two years. Today, people know that the ‘P’ in personal is firmly fixed with an Apple iMac.
At Clear Media Online, inventive web designers know the right way to channel audience attention to a brand with a careful interplay of colors. The websites we design are streamlined and visually striking. We know how to entice with colors.
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