Thursday, November 22, 2007

The Mad Hatters And The Smart SEOs:

When any kind of important electronic information is stored on a computer, it becomes imperative that protection of this information is not overlooked. There are rogues that exist in the virtual world and they usually consider breaching a system’s security as child’s play.

Black hat crackers and white hat hackers have a close knowledge of the security systems that are weaved to protect an organization’s information. The manner in which they treat this information is the determining factor in their difference from each other. Sometimes the term hacker in used in conjunction with both these groups.

While black hat hackers are malignant forces in the hacking community, white hats form their complete antithesis.

In e-marketing circles, online search engines frown upon SEO techniques that compromise a website’s relevancy.These techniques involve the inclusion of hidden or invisible text and links, creating mirror websites, link spamming, etc. and are termed as black hat SEO or simply spamdexing.

Spamdexing generates traffic for a website that does not hold any relevancy in terms of content or search results. Just like black hat hackers, black hat SEO techniques are a malicious presence on the Internet. While the real world treats black hat hackers with strict action, the online world has its own system of dealing with black hat SEO users, via the search engine.

Search engines utilize algorithms to screen out websites that seem to apply black hat SEO. These sites are treated as search engine abusers and are simply not included in search engine results.

At Clear Media Online, we make use of ethical SEO techniques. Our methods are search engine friendly and assist in garnering natural listings in search engines. The integrity, accessibility and security of our client websites is maintained. Visit us to know more about our SEO and online marketing services.

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