Four High Impact Branding Must Haves:

1. Brand Name:
Brand names go on to feature wherever a business has established or wants to establish its presence; as such, they have to have a high recall quotient while managing to project an image of what the business is all about in the minds of the average consumer. Your business objectives, mottoes, ideals, policies, products, etc. have to be incorporated in some way or another in the brand name.

Misleading the consumer for the purpose of having a catchy name is not really necessary. That is a sure-fire way to minus valuable credibility points from your business. One good example of a business that has used this branding technique successfully is our own client site: www.plasticsurgeryinstituteofcalifornia.com

2. Favicons:
These little 16 x 16 icons are displayed in a browser’s URL bar, next to the website name in bookmark lists and in the address bar. A favicon is designed keeping the main characteristic or defining feature of a website or business in mind. They add an extra zing to an interesting website. A good example is the ‘W’ favicon associated with Wikipedia.

3. Blogs:
Blogs educate. Blogs encourage interaction. Blogs call for immediate, anytime publishing and are a treasure house of information on the inner workings of a corporation, company policies and product and services. They keep the general public up-to-date on a business’ latest offerings. A good example is this blog which is the business blog for the online marketing and web development company: Clear Media Inc.

4. Content:
Yes. I shall be using an oft repeated line out here, “content is king”. However frequently this phrase is dragged all over the Internet, it is something to think about. Where all the flash and dazzle of web designing stop, information-rich content takes over. Without it, all the branding efforts of an SEO fail. Text plays a vital role in all the above elements of branding. When content quality is maximized, content quantity can be done away with.

Visit Clear Media Online to know more about the innovative e-marketing techniques we apply.