The good thing about a traditional retail store is the personalized service it is capable of providing the consumer with. Doubts, negotiations, problems, and queries can all be solved on the spot in most cases. Even if it does take time, there is a brand you can put a face to and trust.
An online retailer faces no such advantage. Sure, there is a retailer, but his is a faceless brand, especially if it is an emerging or small business. His services are availed of only if his sales pitch is appropriately put forward or his credibility vouched for.
This is where e-marketing comes into the picture. The brand, the concept, the idea and the service, are all neatly bundled up into specially formulated public relation strategies which are then presented to the consumer.
The consumer is drawn towards the retailer using a variety of online marketing techniques. For instance, e-marketers can create a corporate or business blog for the retailer which acts like an interactive platform. The retailer can use the services of the marketer or can himself contribute to the blogs with the latest news on his industry, product updates, customer support, etc. The consumer can observe for himself the manner in which the retailer showcases his wares and decide if his services can be depended upon.
Another effective PR tool applied for generating visibility is social media marketing. Creating a space on a social networking site like Facebook or Bebo can boost a retailer’s visibility tremendously. There are 200 social networking sites estimated to exist on the Internet and with the immense number of people as their members they are the right grounds to influence existing and new clients in an informal environment.
Clear Media Online is constantly updating itself on the latest break-troughs in the virtual as well as real world. Our PR techniques are innovative and our e-marketing methods highly successful. Whether you have an offline business or an online domain or both, our public relation concepts assure your goods and services maximized visibility.
An online retailer faces no such advantage. Sure, there is a retailer, but his is a faceless brand, especially if it is an emerging or small business. His services are availed of only if his sales pitch is appropriately put forward or his credibility vouched for.
This is where e-marketing comes into the picture. The brand, the concept, the idea and the service, are all neatly bundled up into specially formulated public relation strategies which are then presented to the consumer.
The consumer is drawn towards the retailer using a variety of online marketing techniques. For instance, e-marketers can create a corporate or business blog for the retailer which acts like an interactive platform. The retailer can use the services of the marketer or can himself contribute to the blogs with the latest news on his industry, product updates, customer support, etc. The consumer can observe for himself the manner in which the retailer showcases his wares and decide if his services can be depended upon.
Another effective PR tool applied for generating visibility is social media marketing. Creating a space on a social networking site like Facebook or Bebo can boost a retailer’s visibility tremendously. There are 200 social networking sites estimated to exist on the Internet and with the immense number of people as their members they are the right grounds to influence existing and new clients in an informal environment.
Clear Media Online is constantly updating itself on the latest break-troughs in the virtual as well as real world. Our PR techniques are innovative and our e-marketing methods highly successful. Whether you have an offline business or an online domain or both, our public relation concepts assure your goods and services maximized visibility.
No comments:
Post a Comment