The web crawlers are still trying to better their technologies. Human intelligence or a semblance to it is a state they are still aspiring to reach. The human mind, after all, can better recognize the relevancy of the sites spewed out from search engine results than these mechanical crawlers.
The latest algorithm applied by Google tries to mimic human sensibilities for this very reason. The Latent Semantic Indexing [LSI] algorithm sieves out websites containing the keyword typed in by a searcher as well as websites having keywords similar to the main search and related phrases.
A proper understanding of this concept can be explained by this example. If a web content writer has written an article related to online marketing, then according to traditional SEO conventions, he would repeat the keywords a certain number of times to increase the site ranking in search result pages.
If he has peppered his content with variations and similar terms like online marketing strategies, online marketing professionals, online marketing strategies, etc. the LSI algorithm will alleviate the ranking of the site and in the process increase the search engine ranking of the page.
The quality of the content should not suffer though when employing such writing techniques. It is important for the writer to preserve the relevancy and quality of the content.
The research methods utilized by Clear Media Online are thorough and our team of professional web content writers is constantly keeping themselves attuned to new innovations in the field of SEO.
Know our work better, visit us at www.clearmediaonline.com
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment