Friday, October 19, 2007

Understanding The Meta Factor:

Some of the best web developer communities hold meta elements in good regard. They insert meta elements into the HTML document, which then provides information about the webpage, allowing search engines to categorize the page correctly. Content, http-equiv, name and scheme are the important characteristics of a meta element. Content, as the old internet adage goes, is the ruling factor.

In the 1990s, search engines relied on meta elements to correctly classify a web page. If a webpage had the right meta elements, a high ranking in searches was possible, thus increasing the site’s visibility.
SEOs made use of this rich feature in order to get a better ranking for their client pages. Today, meta elements have a lesser role to play due the increase in sophistication of search engine robots. However, they still rank as one of the best methods to get effective search engine rankings.

An important meta element which developers cash in on are
meta tags. They help identify the page owner, what pattern of HTML the webpage follows, the keyword and page description, etc. The title tags and meta description tags are the key meta elements that most SEOs concern with. The former is a very essential factor in terms of search engine relevancy. The text used in the title tag is what helps a search engine in ranking your webpage in their search listings.
The meta description tag on the other hand, talks about your webpage. In a way it is a dekko to your page. Search engines like Google sometimes generate their own description of a page. However, using a meta tag description for your webpage allows you to influence various web crawlers.

At
Clear Media Online, our SEO experts apply meta elements among other tools in order to garner your site optimum rankings. Visit our website to know more about how we do it.

No comments: