Sunday, October 7, 2007

WEB 2.0:

It’s a big big world out there, and with the advent of Web 2.0, the other world which has slowly but surely become an un-noticed fixture to our lives- otherwise known as the virtual world, has become even bigger.

Web 2.0, at best, can be described as the ‘just uberdescendent of the World Wide Web[WWW] which has been around since 1989, when it was created by Sir Tim Berners-Lee and Robert Cailliau working for CERN in Geneva, Switzerland. Tim O'Reilly, who hosted the Web 2.0 Conference in 2004 along with John Battelle, and MediaLive, introduced the Web 2.0 meme or idea. It was a sell out. What it did though was not upgrade the internet literally, as its version numerals seem to point out, but instead it changed the way users of the WWW used the same.

Interaction is the hallmark of the Web 2.0 meme. A plethora of web based communities and hosted services like weblogs, wikis, podcasts, RSS, web application programming interfaces (APIs)feeds, digital media uploading websites, online web services such as eBay and Gmail and new types of online social networking websites, to name just a few, are the features that make Web 2.0 a force to reckon with in regards to adapting the power of the internet.

The core principles that underlie the
Web 2.0 meme are simple. The web is basically a platform, the driving force of which is the data.
There is a level of involvement the user has which allows for him to add value to the application.
Web 2.0 companies build systems that get better with the increase in the amount of people using them. Thus a user- friendly interface is one smart feature that is applied very prominently by such companies. Bart Decrem, a founder and former CEO of Flock, calls Web 2.0 the "participatory Web" and regards the Web-as-information-source as Web 1.0 or in other words the old WWW.

Web 2.0 turns the web into a global brain by harnessing collective intelligence. It is the user who decides what is important. At Clear Media Online we make sure that the WWW is more than just what it used to be with our adaptation of the Web 2.0 idea. Our team assures that the force of the internet shall stay with you.

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