Forgery, deception, piracy, stealing, fraud, etc. Different terms used to describe the very pervasive and very serious issue of plagiarism. The internet, along with bringing about an entire era of optimized intellectual freedom, also brought in its wake the threat of infringement of content and ideas through a concept called web scraping that many website developers as well as businesses dealing in online marketing are till date dealing with.
Web scraping is a concept applied by scraper sites which are completely unoriginal in their design. The main purpose of such sites is to generate its own content by copying content from other sites directly. The intent behind such an idea? The need to rank high in search engine results. Very convenient and very easy. This is made possible mainly with the help of machines which are able to generate keywords in multitude and variety so as to hoodwink search engines. But there are also firms that also hire writers that specialize in web scraping who are paid an amount like $1 for 500 words, as noted in an article by Danny Bradbury for the Guardian.
With the dawn of advertising programs like Google AdSense, scraper sites have made their presence so notorious all over the WWW, that a separate term- MFA or Made For AdSense- has been coined to describe them. Initially started as a revenue generator for individuals and firms transacting business online, Google AdSense allowed for a user to allow adverts that would be relevant and useful to those browsing through their website. Surfers visiting a site would click on an advert and in the process, would enable the site owner to make a profit as he would partake part of the revenue Google earned from the advertiser. MFA sites have exploited this system by existing for the sole purpose of getting people to click on the adverts the site displays.
Web scraping is a concept applied by scraper sites which are completely unoriginal in their design. The main purpose of such sites is to generate its own content by copying content from other sites directly. The intent behind such an idea? The need to rank high in search engine results. Very convenient and very easy. This is made possible mainly with the help of machines which are able to generate keywords in multitude and variety so as to hoodwink search engines. But there are also firms that also hire writers that specialize in web scraping who are paid an amount like $1 for 500 words, as noted in an article by Danny Bradbury for the Guardian.
With the dawn of advertising programs like Google AdSense, scraper sites have made their presence so notorious all over the WWW, that a separate term- MFA or Made For AdSense- has been coined to describe them. Initially started as a revenue generator for individuals and firms transacting business online, Google AdSense allowed for a user to allow adverts that would be relevant and useful to those browsing through their website. Surfers visiting a site would click on an advert and in the process, would enable the site owner to make a profit as he would partake part of the revenue Google earned from the advertiser. MFA sites have exploited this system by existing for the sole purpose of getting people to click on the adverts the site displays.
At Clear Media Online, you are guaranteed that your website is free from the risk of being an MFA. Our team of professional content writers is aware of the responsibility of the importance of staying true to the ideals of online marketing. We aim to direct traffic to your website with the exclusive aid of the relevance of your site content and not through inane advertisements.
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