Monday, October 15, 2007

Spam- An E-marketing Plague:

Largely associated with e-mail marketing, unsolicited junk e-mail, more commonly known as spam, is a ubiquitous presence in almost every e-mail inbox. The computer group lab at the University of Southern California compares spam to the lunchmeat Spam, as according to them, “sometimes it is actually tasty, like 1% of junk mail that is really useful to some people”. However, organizations both large and small are forced to deal with this problem, and in terms of the costs it involves to take care of spam, it is not even one percent edible or tasty.

Unwanted mail, while being the source of malicious scripts and viruses also consumes a considerable fraction of the company’s internet bandwidth. Important mails are frequently kept on hold while unwanted mails are being downloaded. Spam not only steals system resources, it also reduces the productivity of the organization. According to an IDC paper estimate, one in every five e-mail messages a person receives is spam, and on an average an employee spends five seconds deleting each spam message.

The
e-mail marketing campaigns which Clear Media Online applies are a remote cry from the unwanted junk mails that seem to proliferate every e-mail inbox. We utilize the best security softwares available to combat spam. Moreover, your consumers are provided with the option of subscribing to regular updates. The entire e-marketing process is made hassle free. The e-mails we send your target market while providing details of any updates of the products, also function as reminders for them of the same.

No comments: