Search Engine Optimization is the process of making ones website content more search engine friendly to attract traffic by ranking higher. We have to research for keywords and optimize the site based on the most relevant keywords and drive relevant traffic to the site via major search engines.
If you’re dealing with an online business and coerce no traffic to your search engine, your attempt will go futile.
Today’s Search engines drive 85% of all first time traffic to a site. A search engine has organic and sponsored results. The organic results attract 80-90% of all search engines. Only 10 –20% will be sponsored. You definitely have to come in the top list of the organic results to attract traffic, rather the most targeted traffic. The reason is the visitors of organic results will be keen to buy products. Therefore, you have to attract them as best as possible and this is likely to happen only when you top the list.
Search Engine Optimization, provides useful services to websites. SEO optimizes the content and builds link popularity so that the website can achieve visibility in several high ranking search engines like Google, Yahoo, MSN, AltaVista etc. SEO services also help to find relevant directories where the site can be submitted for better linking.
SEO is also known as a marketing service where the search engines help you to popularize your site among your potential visitors. SEO involves a wide range of strategies and techniques.
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Higher site traffic, More visibility over competitors, Greater brand recognition, Lower cost/new customer, Increased sales and conversions, Precise ROI and performance feedback, Lower promotion costs
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