Email marketing can be carried out and promoted in various ways. Advertising, brochures, newsletter, hiring sales people, building a website, using emails, direct mail and PR – all these mediums can be used for effective email marketing. If you compare all these mediums you will see that the most cost effective is email marketing. It’s easy to create and comparatively cheaper. There are other sales methods but email marketing has become the key medium for effective marketing and to keep clients abreast of what is happening.
When face to face marketing is carried out for sales, this is the best opportunity to enroll you potential clients or convince them to receive your regular updates. They can also be directed to the website to sign up for newletters and future issues.
Today it is easy to build a database for potential clients but at the same time one has to be extremely careful as to not to irritate them by constantly sending them emails. Nobody likes their inbox full of advertisements.
In seeking new clients one should not forget the existing ones, they are the reason you are where you are. Hence it is extremely important to nurture this relationship before building a new one. You already have a relationship with them, timely updates about your new products and services will make sure they are always with you.
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