RSS

RSS is an acronym for Really Simple Syndication, it is a defined standard based on XML with the specific purpose of delivering updates to web-based content. Using this standard, webmasters provide headlines and fresh content in a succinct manner. Meanwhile, consumers use RSS readers and news aggregators to collect and monitor their favorite feeds in one centralized program or location. RSS is becoming increasing popular. The reason is fairly simple. RSS is a free and easy way to promote a site and its content without the need to advertise or create complicated content sharing partnerships.

RSS originated in 1999, and has strived to be a simple, easy to understand format, with relatively modest goals. After it became a popular format, developers wanted to extend it using modules defined in namespaces. RSS benefits the reader definitely more than the publisher. RSS helps link back to older content and get some free publicity and links pointing back to the site which Google loves. The most popular way to promote RSS is to feed it to the directories. Fortunately there are many specialist directories that accept only RSS feeds. When you submit your feed to a directory you are benefiting in a number of ways. Firstly your feed will be visible to visitors who search such directories, your feed may even be featured if there is a section for newly submitted feeds or recently updated feeds.

RSS will increase your rankings for the most important search engines and at the same time, through RSS specific search engines and directories, generate new traffic for your web site. It will also help you increase the power of your existing traffic sources. It will get you listed almost immediately on directories like Yahoo!, and will get you a good position for your most important keywords and phrases and the best part is that it is extremely quick.

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