Promoting your products and services by email can be a powerful and flexible form of email marketing. It is an easy and cheap way of communicating. It is more effective than paper-based marketing and can target specific type of consumers.
But email marketing has to be done with a lot of care and precision and planning as to make it interesting and relevant to recipients. Email marketing is more successful if it is focused and aimed at people who are interested in that product or in what you have to offer. For example, if you’re trying to market an offer for computer hardware, it will help if you promote it to people who are responsible in buying IT.
Unsolicited emails or spam are illegal but they still pose a problem. But we do have computer security software to block them. Irrelevant and spam mails are deleted almost immediately on receiving. Therefore if you have a database where consumers have requested details on products and services then your email marketing strategy will be very useful. It will help them receive detailed and updated information at all times. Even if they don’t respond immediately or buy immediately, the email in their database will work as a reminder.
A large database is useful, but at the same time it is also essential to identify the precise needs of your consumers. Your email marketing campaign will be more effective if you have analyzed their needs and cater to it appropriately. A high-end regular customer will be very grateful for regular updates.
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Higher site traffic, More visibility over competitors, Greater brand recognition, Lower cost/new customer, Increased sales and conversions, Precise ROI and performance feedback, Lower promotion costs
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