Tuesday, July 10, 2007

PRESS RELEASE

By definition a press release is simply content prepared for distribution to the media. Simply said - the content should be useful, accurate and interesting. Press releases generally follow a standard format. ‘You have to be seen to be heard’ is the norm. Therefore for your press release to get filtered with the best you have to have a catchy and powerful headline. Who wants to read the same stuff?
We here at Clearmedia Inc follow certain norms and standards, and an established format. Our aim is to achieve a 100% audience. We target the right audience by creating the right impact. Your press release has to be read and understood by all, we make sure of that.
Press releases talk to the point, are concise and precise. They say what they have to say without any flowery words. They are more like a statement, which are factual. They answer simple basic questions of who, what, where, when and why. The first paragraph generally gives you a gist of what the entire body of text is about.
We want the press release to be factual as well as interesting; if it’s not catchy enough the reader will stop midway. A press release is one of the best ways and means to attract good business. There are various types of press releases such as general news, events, products and entertainment press releases. It is one of the most effective ways of communicating about your business. So a well written press release could win you accolades and in turn good clients.
When you’re talking about big and good business, one needs to take the best approach. Hiring a professional could really be the best choice. Their pen works like the sword, sharp and precise.

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