Content Writing

There are a couple of pointers that one should keep in mind when writing for the web. One must use shorter sentences, words and paragraphs. Too many ideas should not be squeezed into one paragraph, should have one idea per paragraph. There should be concise matter, less than writing for the print. Objective language should be used to build credibility; there should be no exaggerated claims or overly promotional terms.

Web content has to be less and shorter, people read slowly on the web than they read print material. According to a study by usability expert Jacob Nielson, 79% of readers on the Web tend to scan or skim text rather than read word for word. Readers on the web are impatient, they are generally in a hurry to get the information they want, and move on. They like it kept simple and straight. The user’s attention has to be kept, there are millions of alternative websites, the user will or else just move on.

Attracting attention and retaining reader interest is a challenge, especially as you have just 10 seconds to grab attention with your web site content and 55 seconds to develop an understanding of your company or product. To combat reader fatigue, make it easy for your Web users to get relevant information. Put the most important information at the top. Use clear and concise text.

Website content writing is different from article writing or blog writing. Website writing talks more about the organization and its services and products. There should be content on the company but which should be put across very subtly.


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