It’s The Holiday Season!

Not much good me telling you that. But when your favorite online store or preferred real estate information portal seems to be in the festive mood as well, I’m sure you would pay a lot more attention to it.

Customizing your website according to the current holiday or season is an excellent way to generate PR for your business. Your market knows you are as savvy as you claim to be. Additionally, consumers spend more in an environment that makes them feel good; and when a personal touch is added to a retail business, consumers are known to not mind the expense.

The web developers at Clear Media Online can customize websites for holidays using a lot of appealing features like animations, catchy graphics and interactive flash pages. Whether the holiday is for a celebration or for commemorative purposes, we are able to customize accordingly.

It is important to time holiday website customizations according to the start and end of a particular holiday. Consumers can get annoyed trying to locate what they are looking for on the website if a 4th of July podcast keeps popping up during Halloween.

Holiday customizations have to be included in the regular content of a website in such a manner as to not detract the site visitor from pursuing the main purpose of his search. For instance, a visitor looking out for hubcaps on an automobile website can get turned off if an animated page showing Santa singing a carol pops up. The customization has to be in sync with what the website offers.

At Clear Media Online, the website designing and website development packages we offer are some of the best available on the net. The websites we develop can be customized according to client requirements. Each website is designed according to the business it promotes.

Happy Holidays!!

The Personalized E-experience:

High paying guests are treated like royalty in every business. Whether it is a hotel or a departmental store, a database of customers is regularly maintained and updated. It’s all about maximizing profits. The profit-makers are a valuable part of every organization worth its name. The biggest benefit of the personal touch practice is retaining customer loyalty.

Online, the issue of customization and personalization is given a lot of thought. While it is impossible for a retailer to personally write a mail or send a message to every visitor that visits the site or makes a purchase, it is possible to invest a little more time and attention to detail.

For instance, if there is a visitor from Singapore viewing the products of a company that retails primarily in Europe, adding a store locater can make it easier on the international visitor. The visitor knows that there is a chance that he can avail of the company’s services and the company in turn has secured a potential buyer.

The search engine bigwigs are constantly developing newer and advanced methods to woo the average consumer. Targeted advertisements, smarter search engine algorithms, social bookmarking, file/ photo/ video/ audio sharing, widgets and a host of options are today available to a retailer to get closer to his market.

At Clear Media Online, we understand the value of personalization. We study the latest market trends and focus exclusively on those areas which can benefit our clients. We also encourage client participation in each of our projects. After all, who can know a business better than the business owner!

Visit us today to avail of a range of successful e-marketing and SEO services. Click here to know more.

The Mad Hatters And The Smart SEOs:

When any kind of important electronic information is stored on a computer, it becomes imperative that protection of this information is not overlooked. There are rogues that exist in the virtual world and they usually consider breaching a system’s security as child’s play.

Black hat crackers and white hat hackers have a close knowledge of the security systems that are weaved to protect an organization’s information. The manner in which they treat this information is the determining factor in their difference from each other. Sometimes the term hacker in used in conjunction with both these groups.

While black hat hackers are malignant forces in the hacking community, white hats form their complete antithesis.

In e-marketing circles, online search engines frown upon SEO techniques that compromise a website’s relevancy.These techniques involve the inclusion of hidden or invisible text and links, creating mirror websites, link spamming, etc. and are termed as black hat SEO or simply spamdexing.

Spamdexing generates traffic for a website that does not hold any relevancy in terms of content or search results. Just like black hat hackers, black hat SEO techniques are a malicious presence on the Internet. While the real world treats black hat hackers with strict action, the online world has its own system of dealing with black hat SEO users, via the search engine.

Search engines utilize algorithms to screen out websites that seem to apply black hat SEO. These sites are treated as search engine abusers and are simply not included in search engine results.

At Clear Media Online, we make use of ethical SEO techniques. Our methods are search engine friendly and assist in garnering natural listings in search engines. The integrity, accessibility and security of our client websites is maintained. Visit us to know more about our SEO and online marketing services.

MicroMedia:

The social network is widening in the online universe and rapidly spilling onto the screens of newer, smaller and faster gadgets. The market out there wants precise and concise information in the palms of their hands.

As a result a communication tool like the computer has given way to the laptop which in turn turned in the reins to PDAs and cell phones. Even communication services like blogs have evolved into moblogs, and short messaging services have transformed into micromessaging services with the likes of Pownce and Twitter arriving on the scene.

New, Small, Fast. Three words that are fundamental to the term MicroMedia, which Jeremiah Owyang, a web strategist has succeeded in making sense of.

From an online marketer’s point of view, this new form of communication can turn out to be very useful for a business. Similar to a regular social networking site, a MicroMedia site can allow business owners, employees and the consumer stay in constant touch for regular updates on a product or service.
T
his type of communication need not require either party to be near a computer either, thus adding to its appeal. An element of informality is included in business dealings which in the long run helps foster deeper B2C relationships. As social networking sites are the new conquerors of the virtual sphere, their utility cannot be ignored. A business today, has to look at breaking into new markets with innovative approaches.

At Clear Media Online, this is what we help a business achieve. Our teams of SEOs and e-marketing experts keep a close watch on consumer behavior. We sieve out those gems which have the power to captivate the consumer mind and keep it asking for more.

Managing Content:

Successful management of any type calls for a collaboration of resources and personnel. The same works for content management. There is a lot of team work and collaboration on knowledge involved in content management and maintenance. Content constantly requires to be upgraded and this characteristic makes it important to manage content as it evolves.

The content writer, editor, publisher, administrator and the end consumer are important elements that influence content management. Close interplay between all these domains is necessary for a content management system to be effective. They have to manage content in such a way that it confirms to the objectives of a business and helps it achieve its goals.

Well arranged content has to be such that it enriches the user experience. After viewing a mélange of text, graphics, audio and other site content, the end user or consumer has to go away with a sense of well-being. Appealing user interfaces matter and proper content management manages this well.

A lot of web development companies adapt content management systems via which all the fore-mentioned elements of a website can be made available over the Internet as well as in the office. The use of server-based software further broadens quick file location.

At Clear Media Online we adapt superior content management systems that are worked upon intimately by our teams of content writers, web designers and web developers. Efficiency, easy accessibility and flexibility are provided by our optimized methods. We allot each team with a balance of tasks to achieve a common end, which is mainly to meet the goals of our clients.

Pixels, Polygons And Picturesque Pictures:

Rich. Sleek. Stylish. They could be words describing a dream car, the dream man, or a gadget. But these three words are increasingly being associated with websites of the Web 2.0 era. Web 2.0 emulators conceptualize a website keeping these three words in mind. An e-marketing campaign is greatly affected by the combination in which these words are used.

Think the iPod silhouette campaign, the Hed Kandi girl artwork campaign. The use of high precision images generated a lot of impact in the consumer mind. The new art style a lot of web designers and graphic artists are playing around with these days is vector art which is what these advertising campaigns made use of.

The great thing about vector art is the sharp image quality it delivers. Unlike regular pixel-based raster images, vector-based images use geometrical lines, curves and polygons. They can be scaled indefinitely without any degradation in quality. Thus, the same vector image can be used for a small business card as well as for a huge boarding.

The main aim of vector art is to create visually striking and crisp images. Softwares like Adobe Illustrator, Adobe Flash, CorelDRAW, etc. are some of the vector editors that are used while designing vector graphics. The flexibility that vector graphics provide a designer with is amazing. Almost any pattern and design can be tweaked, moved or spinned with vectors. This is one of the main reasons for their popularity among website designers.

Such visually rich images are just a few of the web development techniques that the designers at Clear Media Online use when creating a virtual address for a business. A client’s website is our drawing board and differing ideas and concepts provide the colour that goes onto this canvas. The results are outstanding. Rich. Sleek. Stylish.

Know us better at: www.clearmediaonline.com

The New Media:

Computers are getting smaller and cell phones are getting even more compact. Information is available everywhere; but information that is available anywhere and at any time is need of the 21st century web surfer and holds more importance for him.

Croteau and Hoynes discovered that people are spending more time online but visiting fewer websites. The invisible web just might be expanding faster. The New Media has proved helpful in checking this unwanted growth.

Instant Journalism is a term that has been becoming more common on the Internet lately. News is just not being covered by journalists and reporters alone. Anyone having a blog account, a camera and access to the internet is a reporter in the New Media age.

Podcasts, blogs, wikis, multimedia content, virtual worlds, social networks, interactive websites, mobile phones, video games, etc. are a few of the off-shoots of the New Media modes of communication and education.

How all these elements are incorporated into a website or adapted by a business go a long way in determining their popularity quotient. At Clear Media Online, we manage this exceptionally well. Web developers and online marketing professionals intermingle and collaborate on knowledge. Our company is a pool of diverse ideas and talent.

Our blogs, websites and portals feature the user-friendly proponents of the New Media. Our designs reflect the fundamentals underlying this term very effectively. Visit us to know more about how we do this.