In today’s competitive times it becomes imperative to have a unique identity by building a brand. Brand building can sometimes take years and sometimes exclusivity of your product could win you accolades just at the startup of your company.
Branding is more than just a business buzzword. It has become the crux of selling in the new economy. Like the old saying goes," Nothing can happen until somebody sells something," the new philosophy on those lines is" Nothing can happen until somebody brands something."
In its simplest form, a brand is a noun. It is the name attached to a product or service. However, upon close inspection, a brand represents many more intangible aspects of a product or service: a collection of feelings and perceptions about quality, image, lifestyle and status. It creates in the mind of customers and prospects the perception that there is no product or service on the market that is quite like yours. In short, a brand offers the customer a guarantee and then delivers on it.
You might infer, then, that if you build a powerful brand, you will in turn be able to create a powerful marketing program. However, if you can't convince customers that your product is worthy of purchasing, no amount of advertising dollars, fancy packaging or public relations will help you achieve your sales goals. Therefore, successful branding programs begin with superior products and services, backed by excellent customer service that permeates an entire organization.
At Clear Media Inc. we believe in brand promotion. We will help pull sales in your direction. Your exclusivity will be your standing in the industry.
Wednesday, June 27, 2007
Friday, June 22, 2007
Website Development
In today’s global environment, your website is the doorway to your organization. Today it is imperative for any organization to not only have a well done website, but to have an exclusive website. It adds to your overall brand promotion. We at Clearmedia help you create the right blend of website solutions with our unique designing skills.
There are a couple of things one should keep in mind while planning and creating a Website. The target audience is of prime importance, what your organization is about and what is the philosophy it wants to convey. Who will be its prime visitors? Is there a certain niche group that will view the site? One has to have a certain picture of their Website, the look and feel of it. We will work on those lines and come up with options that will help you decide. We will help you with the visual appearance for your Website, good graphics with innovative animations that will change the look completely.
Website Development also comprises of a well written textual body for all the pages. The style, layout, color scheme and design of the home page and the related pages are all formulated next. Placement of artwork, images and banners can also be planned. Your input on the modifications and changes to the site throughout the inception stage is imperative.
From conceptualization and creation to full development and implementation – it’s essential to work on all the aspects of managing a website design and its development. Your Website is your identity and directly reflects what your company stands for and what it could achieve.
There are a couple of things one should keep in mind while planning and creating a Website. The target audience is of prime importance, what your organization is about and what is the philosophy it wants to convey. Who will be its prime visitors? Is there a certain niche group that will view the site? One has to have a certain picture of their Website, the look and feel of it. We will work on those lines and come up with options that will help you decide. We will help you with the visual appearance for your Website, good graphics with innovative animations that will change the look completely.
Website Development also comprises of a well written textual body for all the pages. The style, layout, color scheme and design of the home page and the related pages are all formulated next. Placement of artwork, images and banners can also be planned. Your input on the modifications and changes to the site throughout the inception stage is imperative.
From conceptualization and creation to full development and implementation – it’s essential to work on all the aspects of managing a website design and its development. Your Website is your identity and directly reflects what your company stands for and what it could achieve.
Wednesday, June 20, 2007
Site Promotion with RSS
What is marketing or in today’s day e-Marketing? Something that happened door-to-door a couple of years back has now transformed into e-Marketing, which is online. But any form of marketing is like back to basics just that today it is more polished and jazzed up. But ofcourse marketing still remains the same and one of the easiest ways to turn our casual browsers into potential readers and clients by asking them to subscribe to an RSS feed.
RSS benefits the reader definitely more than the publisher. RSS helps link back to older content and get some free publicity and links pointing back to the site which Google loves. The most popular way to promote RSS is to feed it to the directories. Fortunately there are many specialist directories that accept only RSS feeds. When you submit your feed to a directory you are benefiting in a number of ways. Firstly your feed will be visible to visitors who search such directories, your feed may even be featured if there is a section for newly submitted feeds or recently updated feeds.
We at Clearmedia.Inc will help make your site RSS aware. This will allow the browser to see that you offer an RSS feed. We will promote your site with all the e-Marketing tools, e-marketing done the right way will open innumerable avenues for your business.
RSS benefits the reader definitely more than the publisher. RSS helps link back to older content and get some free publicity and links pointing back to the site which Google loves. The most popular way to promote RSS is to feed it to the directories. Fortunately there are many specialist directories that accept only RSS feeds. When you submit your feed to a directory you are benefiting in a number of ways. Firstly your feed will be visible to visitors who search such directories, your feed may even be featured if there is a section for newly submitted feeds or recently updated feeds.
We at Clearmedia.Inc will help make your site RSS aware. This will allow the browser to see that you offer an RSS feed. We will promote your site with all the e-Marketing tools, e-marketing done the right way will open innumerable avenues for your business.
Friday, June 15, 2007
Search Engine Submission to Search Engine Optimzation
A blog is shortened for Web Log. It can be termed as a regular web site because a blog also gets frequently updated with new content. Popular blogs are ones which get updated on a regular basis. They contain text ranging from various topics, backgrounds and genres. There are many of us who subscribe to these blogs through RSS (Real Simple Syndication) or Atom ‘feeds’. These display the latest headlines and information, which saves navigation time. A blog is an increasingly popular medium and works also as a good e-Marketing strategy for creating and distributing Internet content.
Search engines can't find your Website if they don't know it exists. Search engine submission is a critical step in promoting your Website. Without this step your Website may not appear in all search engines. Our team will submit your Website using hand refined techniques so it is quickly and accurately noticed in hundreds of search engines. Search Engine Optimization is as essential as Search Engine Submission. Ranking of your website is very crucial for visitors to locate it. Our optimization expert team at Clear Media Inc will help improve your rankings. We look at and evaluate all the factors of your Website and create a customized optimization strategy.
Now there are more and more people involved with the Internet. As more Web sites, blogs, news services and other online resources continue to excel and grow it becomes imperative to maintain high visibility and exposure. This medium today is extremely powerful and is used to increase your RSS feed/blog visibility online. If you strategize and organize it by making an Excel sheet you can track the time taken and can start seeing the results within a day.
Why wait!
Search engines can't find your Website if they don't know it exists. Search engine submission is a critical step in promoting your Website. Without this step your Website may not appear in all search engines. Our team will submit your Website using hand refined techniques so it is quickly and accurately noticed in hundreds of search engines. Search Engine Optimization is as essential as Search Engine Submission. Ranking of your website is very crucial for visitors to locate it. Our optimization expert team at Clear Media Inc will help improve your rankings. We look at and evaluate all the factors of your Website and create a customized optimization strategy.
Now there are more and more people involved with the Internet. As more Web sites, blogs, news services and other online resources continue to excel and grow it becomes imperative to maintain high visibility and exposure. This medium today is extremely powerful and is used to increase your RSS feed/blog visibility online. If you strategize and organize it by making an Excel sheet you can track the time taken and can start seeing the results within a day.
Why wait!
Wednesday, June 13, 2007
E-Marketing
E-marketing today has reached a phenomenal height and has achieved a remarkable status. Now there can be no comparison between our traditional mode of marketing and e-Marketing. Today its not that e-Marketing is used solely for internet based businesses. Any kind of product or any business philosophy can be marketed through the e-Marketing medium.
Small as well as big businesses benefit greatly from e-Marketing. The cost effective and highly targeted nature of e-marketing, together with the ability to monitor the results quickly and accurately means that e-marketing campaigns can be honed in real time to produce the best possible results and Return on Investment.
E-marketing is carried out in various ways: PPC campaigns, e-mail marketing, display marketing, search engine optimization and SES. The face of an organization is its website. An attractive and enticing website can do the trick. A well designed website can bring in more business than any e-Marketing strategy.
The e-Marketing planning should incorporate your business and marketing strategy and the resultant plans will outline what the website will offer in terms of corporate and product information, as well as how to convert the website visitors into customers.
Any e-Marketing strategy is not deployed in isolation there are a couple of other business strategies associated with it. Therefore a gimmick with a good eye for success could do the trick of converting just visitors to potential clients. We can also help you to formulate and implement an e-Marketing side to your business development activities: for further information, please contact us for e-Marketing consultancy.
Small as well as big businesses benefit greatly from e-Marketing. The cost effective and highly targeted nature of e-marketing, together with the ability to monitor the results quickly and accurately means that e-marketing campaigns can be honed in real time to produce the best possible results and Return on Investment.
E-marketing is carried out in various ways: PPC campaigns, e-mail marketing, display marketing, search engine optimization and SES. The face of an organization is its website. An attractive and enticing website can do the trick. A well designed website can bring in more business than any e-Marketing strategy.
The e-Marketing planning should incorporate your business and marketing strategy and the resultant plans will outline what the website will offer in terms of corporate and product information, as well as how to convert the website visitors into customers.
Any e-Marketing strategy is not deployed in isolation there are a couple of other business strategies associated with it. Therefore a gimmick with a good eye for success could do the trick of converting just visitors to potential clients. We can also help you to formulate and implement an e-Marketing side to your business development activities: for further information, please contact us for e-Marketing consultancy.
Thursday, June 7, 2007
Online Fever
Today we have a fever called the ‘online fever’. It has almost become an obsession. The click of the mouse and the constant chatter of the keyboard give immense pleasure. Even a soundless laptop produces music. But when you can have the world at your fingertips sitting comfortably at home why not make the most of it. More than television and exciting advertisements today it is the world of the web. Your product is noticed faster through this medium than any other.
Online marketing is all about SEO, SES, RSS, e-Mail marketing, display marketing and PPC amongst a whole lot others. Today to sell a product or your service from your website, it is essential to come up with a winning strategy which would persuade visitors to become clients. This is a simple fact which cannot be ignored. You ignore and you’re doomed. Keywords for SEO are extremely imperative. Though today we also have age, gender and various other demographics contributing to website behavior. To understand user behavior and his intent of searching on a particular subject is difficult to understand. Though for successful online or e-Marketing it is essential to come to a certain conclusion about your user or your audience. Which are the most commonly visited sites? What are the most common topics? There are certain questions which could give you an approximate idea on user behavior.
When we want our website to feature amongst the top ten we don’t really bother or think about the SEO’s plight. It could be quite a daunting task figuring out which keyword should map to which page. This process could take weeks, if not months. Eventually it’s the number game. Higher the ranking better the prospects is our general view. RSS feeds today also make life so much easier. These are all marketing tactics. There is a dearth of time today, we all want information and want it fast. These RSS feeds make it simpler to extract the required information without much navigation. They are almost like in your face. Your chosen topics are updated regularly and you get fresh content. We also have partial feeds which just have the headlines. For the reader to read on these headlines need to be extremely ‘catchy’. It is very essential to understand our viewers psyche. Online or e-Marketing I would say has a lot to do with psychology. Today when we have so many products and so many services what could make us different. What would make the user choose us? ‘Selling yourself right’ are the keywords.
Clearmediaonline has a whole lot of success stories to their portfolio. They tailor make a program as per your product or philosophy. They make sure you emerge a winner. Their years of experience and the tried-and-tested path makes it easier for them to come up with a winning game plan. Why take a chance when you have the best just a stones throw away.
Online marketing is all about SEO, SES, RSS, e-Mail marketing, display marketing and PPC amongst a whole lot others. Today to sell a product or your service from your website, it is essential to come up with a winning strategy which would persuade visitors to become clients. This is a simple fact which cannot be ignored. You ignore and you’re doomed. Keywords for SEO are extremely imperative. Though today we also have age, gender and various other demographics contributing to website behavior. To understand user behavior and his intent of searching on a particular subject is difficult to understand. Though for successful online or e-Marketing it is essential to come to a certain conclusion about your user or your audience. Which are the most commonly visited sites? What are the most common topics? There are certain questions which could give you an approximate idea on user behavior.
When we want our website to feature amongst the top ten we don’t really bother or think about the SEO’s plight. It could be quite a daunting task figuring out which keyword should map to which page. This process could take weeks, if not months. Eventually it’s the number game. Higher the ranking better the prospects is our general view. RSS feeds today also make life so much easier. These are all marketing tactics. There is a dearth of time today, we all want information and want it fast. These RSS feeds make it simpler to extract the required information without much navigation. They are almost like in your face. Your chosen topics are updated regularly and you get fresh content. We also have partial feeds which just have the headlines. For the reader to read on these headlines need to be extremely ‘catchy’. It is very essential to understand our viewers psyche. Online or e-Marketing I would say has a lot to do with psychology. Today when we have so many products and so many services what could make us different. What would make the user choose us? ‘Selling yourself right’ are the keywords.
Clearmediaonline has a whole lot of success stories to their portfolio. They tailor make a program as per your product or philosophy. They make sure you emerge a winner. Their years of experience and the tried-and-tested path makes it easier for them to come up with a winning game plan. Why take a chance when you have the best just a stones throw away.
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