A lot of the information available on the Internet is for free viewing and use. This can pose major problems for a lot of webmasters, moviemakers, programmers, photographers, artists and writers who advertise their talents online. In such a case copyright laws are essential to be enforced and followed to ensure protection of creative and professional works.
The US Code explains the term stating, “Copyright refers to the exclusive right that is rewarded to an individual to reproduce, distribute, perform, display or license his work. An individual can also produce or license derivatives of his work.” It is essential for an artist or professional’s work to be in a medium that is concrete and original for it to be protected by this Code.
The Digital Millennium Copyright Act [DMCA] is one of the best online solutions that a site owner can use to protect any work that is published, displayed or advertised online. A complaint can be filed through Google and the appropriate action will be taken against the offender.
There is a lot of flotsam drifting about on the Internet that interferes with information processing. Scraper sites, MFA sites, spammers etc. are constantly duplicating and manipulating web content for their own profits.
At Clear Media Online, the web content that we create is authentic and completely original. Website designers and content writers bear in mind the client’s needs and accordingly generate designs, written work and marketing plans to boost their business. Our each endeavor confirms to copyright laws on the Internet as well as offline.
Visit us at www.clearmediaonline.com to know more about our website development and online marketing services.
Friday, December 14, 2007
Friday, December 7, 2007
The Dope On Smart Blogging:
Blogs have pretty much conquered the online world. From blogs on stock trading to a blog dedicated to someone’s cat, almost anything and everything has a blog today. They provide diatribes and discourses on religion, politics, the sciences and other areas and are generally the first breakers of news.
The easy-to-publish and broadcast nature of a blog makes it a rich and easily available source of information. They also encourage interaction and collaboration. They take the form of a personal journal for scores of men, women and teenagers. The uses that blogs are put to are countless.
Just about anybody can create a blog and their versatility is such that they suit any genre or subject. Online marketers use blogs as tools for generating public relation and spreading awareness about a product or service. The corporate blog is the best medium through which this can be accomplished.
The one taboo a corporate blogger should not indulge in however is openly promoting a business on the blog. The primary aim of a corporate blog is to educate and inform. Any deviation from this fundamental requirement can lead to immediate disinterest in the minds of the consumers.
Subtlety is the name of the game. In-your-face advertising in an informal medium is bound to get annoying. Regardless of the heavily populated blogosphere, the numbers of users who actually follow blogs are quite less.
What a blogger has to work towards is writing in such a manner as to attract that part of the reading segment that form the market and increase this number with the help of other e-marketing methods like viral marketing, search engine optimization, etc.
Clear Media Online is a leading online marketing company which can help you carry out public relation and marketing functions though a corporate blog. Our professional content writers place a high emphasis on creating content that is research-based.
The easy-to-publish and broadcast nature of a blog makes it a rich and easily available source of information. They also encourage interaction and collaboration. They take the form of a personal journal for scores of men, women and teenagers. The uses that blogs are put to are countless.
Just about anybody can create a blog and their versatility is such that they suit any genre or subject. Online marketers use blogs as tools for generating public relation and spreading awareness about a product or service. The corporate blog is the best medium through which this can be accomplished.
The one taboo a corporate blogger should not indulge in however is openly promoting a business on the blog. The primary aim of a corporate blog is to educate and inform. Any deviation from this fundamental requirement can lead to immediate disinterest in the minds of the consumers.
Subtlety is the name of the game. In-your-face advertising in an informal medium is bound to get annoying. Regardless of the heavily populated blogosphere, the numbers of users who actually follow blogs are quite less.
What a blogger has to work towards is writing in such a manner as to attract that part of the reading segment that form the market and increase this number with the help of other e-marketing methods like viral marketing, search engine optimization, etc.
Clear Media Online is a leading online marketing company which can help you carry out public relation and marketing functions though a corporate blog. Our professional content writers place a high emphasis on creating content that is research-based.
Animated Virtual Universes:
According to Christian Renaud, chief architect for networked virtual environments, Cisco Systems, virtual environments are another way for people to collaborate. Virtual worlds and simulated online environments are the latest trends advertisers and retailers have been following to reach out to their market.
The Internet is an entire parallel universe in itself and virtual worlds are simply another dimension of this fascinating medium. They serve as a platform where a number of users can come together, interact, forge alliances and communicate. But then again, social network websites too provide such an atmosphere. So what makes virtual or digital worlds different?
Well, for one, users can create a personality profile wherein they get to choose how they look, dress and behave. Such a profile is called an ‘avatar’. The virtual world, unlike a social networking site is not restricted to text, messages and graphics. The digital interface of a virtual world may either feature a 2D cartoon world or a highly detailed 3D community.
Some great examples of complex virtual worlds are the ones created for the popular music and youth channel, MTV; the recently launched virtual world created by soft drink giant Coke, Habbo Hotel, etc.
While these environments are amazing ways to promote a brand and collect marketing data, they also find application in other areas. Military organizations use digitally generated environments to understand battle tactics and recruit and train soldiers. Virtual worlds also help sociologists and psychologists by providing insights into the various aspects of social interaction and help in finding a solution to problems that arise due to the same.
The most common use of virtual worlds can be seen from animated games and education and learning softwares. At Clearmedia Online we create virtual environments using the best technologies available. Flash, animations, presentations, etc. are just our basic proficiencies.
Take a look at our portfolio and you can view examples of some great work that our designers and graphic artists have executed for our past clients. Click here to view it.
The Internet is an entire parallel universe in itself and virtual worlds are simply another dimension of this fascinating medium. They serve as a platform where a number of users can come together, interact, forge alliances and communicate. But then again, social network websites too provide such an atmosphere. So what makes virtual or digital worlds different?
Well, for one, users can create a personality profile wherein they get to choose how they look, dress and behave. Such a profile is called an ‘avatar’. The virtual world, unlike a social networking site is not restricted to text, messages and graphics. The digital interface of a virtual world may either feature a 2D cartoon world or a highly detailed 3D community.
Some great examples of complex virtual worlds are the ones created for the popular music and youth channel, MTV; the recently launched virtual world created by soft drink giant Coke, Habbo Hotel, etc.
While these environments are amazing ways to promote a brand and collect marketing data, they also find application in other areas. Military organizations use digitally generated environments to understand battle tactics and recruit and train soldiers. Virtual worlds also help sociologists and psychologists by providing insights into the various aspects of social interaction and help in finding a solution to problems that arise due to the same.
The most common use of virtual worlds can be seen from animated games and education and learning softwares. At Clearmedia Online we create virtual environments using the best technologies available. Flash, animations, presentations, etc. are just our basic proficiencies.
Take a look at our portfolio and you can view examples of some great work that our designers and graphic artists have executed for our past clients. Click here to view it.
Tuesday, December 4, 2007
Original Articles Vs. Private Label Articles:
There is absolutely no stigma attached to ghostwriting . Businesses still view it as a lucrative option for raking in money while retaining anonymity. The virtual world is slowly waking up to this money-making alternative.
There are a lot of web content writers who offer their writing talents for hire to organizations and websites primarily involved in research and information collection. There are article directories and online libraries too that provide content writers with a platform for showcasing their services.
Private label rights [PLR] hold responsibility for legalizing these ghostwritten articles which are also known as private label articles. PLR articles come handy for those researchers, writers and specialists who are constantly scanning the information by-ways for new information.
But using a private label article is not as simple as it sounds. Sure you can purchase such an article for use on your website or blogsite and pass it as your own; but if the article is not edited and adapted to suit your blog or website content, then there is the very real possibility of your site being penalized by Google as a scraper site. Your website will simply not be indexed by any search engine if it has content that is duplicated.
This is one reason why online marketers and content writers prefer using articles and content that is well-researched and then written for a website or blogsite. At Clear Media Online, our team of web content writers leaves no stone unturned when it come to generating content that is authentic and reliable.
Visit us to avail of exceptional content writing, editing, proofreading and SEO services to magnify the reliability of your online presence.
There are a lot of web content writers who offer their writing talents for hire to organizations and websites primarily involved in research and information collection. There are article directories and online libraries too that provide content writers with a platform for showcasing their services.
Private label rights [PLR] hold responsibility for legalizing these ghostwritten articles which are also known as private label articles. PLR articles come handy for those researchers, writers and specialists who are constantly scanning the information by-ways for new information.
But using a private label article is not as simple as it sounds. Sure you can purchase such an article for use on your website or blogsite and pass it as your own; but if the article is not edited and adapted to suit your blog or website content, then there is the very real possibility of your site being penalized by Google as a scraper site. Your website will simply not be indexed by any search engine if it has content that is duplicated.
This is one reason why online marketers and content writers prefer using articles and content that is well-researched and then written for a website or blogsite. At Clear Media Online, our team of web content writers leaves no stone unturned when it come to generating content that is authentic and reliable.
Visit us to avail of exceptional content writing, editing, proofreading and SEO services to magnify the reliability of your online presence.
When Online Advertising Intrudes On Privacy:
When Google AdWords and AdsSense were introduced they caught up with the end-users quickly. These services were the best thing that could happen to the online advertising as users could have access to adverts that were actually relevant to his interests.
People really did not care much when their personal information was accessed by a third party site in order to send targeted ads. As a result Google’s share of total revenues collected from adverts on the web amounted to 75 percent.
But when Facebook introduced its Beacon system, the reaction from social networking site users was one of strong displeasure. This service retained user activity on certain websites that were in collaboration with Facebook and published it to friends and acquaintances of the user.
The information that was collected also benefited the participating retailers as based on the user’s browsing interests targeted ads could be sent to the user and his friends. Initially this service was activated by default on Facebook member profiles, but after a huge outcry was raised on security and privacy issues, users were provided with the option of signing out.
When a website, retailer or e-marketer places its own interests before the interests of the audience, the results are not going to be that great for business. A certain balance between the user interest and the advertiser interest has to be maintained. When any business owner or online marketer runs an online marketing campaign he has to maintain the privacy of his market.
At Clear Media Online, we place high emphasis on the security of our business database. We consider it vital that the end-user’s details are not given out to third-party sites. It’s how we secure client trust.
People really did not care much when their personal information was accessed by a third party site in order to send targeted ads. As a result Google’s share of total revenues collected from adverts on the web amounted to 75 percent.
But when Facebook introduced its Beacon system, the reaction from social networking site users was one of strong displeasure. This service retained user activity on certain websites that were in collaboration with Facebook and published it to friends and acquaintances of the user.
The information that was collected also benefited the participating retailers as based on the user’s browsing interests targeted ads could be sent to the user and his friends. Initially this service was activated by default on Facebook member profiles, but after a huge outcry was raised on security and privacy issues, users were provided with the option of signing out.
When a website, retailer or e-marketer places its own interests before the interests of the audience, the results are not going to be that great for business. A certain balance between the user interest and the advertiser interest has to be maintained. When any business owner or online marketer runs an online marketing campaign he has to maintain the privacy of his market.
At Clear Media Online, we place high emphasis on the security of our business database. We consider it vital that the end-user’s details are not given out to third-party sites. It’s how we secure client trust.
Wednesday, November 28, 2007
It’s The Holiday Season!
Not much good me telling you that. But when your favorite online store or preferred real estate information portal seems to be in the festive mood as well, I’m sure you would pay a lot more attention to it.
Customizing your website according to the current holiday or season is an excellent way to generate PR for your business. Your market knows you are as savvy as you claim to be. Additionally, consumers spend more in an environment that makes them feel good; and when a personal touch is added to a retail business, consumers are known to not mind the expense.
The web developers at Clear Media Online can customize websites for holidays using a lot of appealing features like animations, catchy graphics and interactive flash pages. Whether the holiday is for a celebration or for commemorative purposes, we are able to customize accordingly.
It is important to time holiday website customizations according to the start and end of a particular holiday. Consumers can get annoyed trying to locate what they are looking for on the website if a 4th of July podcast keeps popping up during Halloween.
Holiday customizations have to be included in the regular content of a website in such a manner as to not detract the site visitor from pursuing the main purpose of his search. For instance, a visitor looking out for hubcaps on an automobile website can get turned off if an animated page showing Santa singing a carol pops up. The customization has to be in sync with what the website offers.
At Clear Media Online, the website designing and website development packages we offer are some of the best available on the net. The websites we develop can be customized according to client requirements. Each website is designed according to the business it promotes.
Happy Holidays!!
Customizing your website according to the current holiday or season is an excellent way to generate PR for your business. Your market knows you are as savvy as you claim to be. Additionally, consumers spend more in an environment that makes them feel good; and when a personal touch is added to a retail business, consumers are known to not mind the expense.
The web developers at Clear Media Online can customize websites for holidays using a lot of appealing features like animations, catchy graphics and interactive flash pages. Whether the holiday is for a celebration or for commemorative purposes, we are able to customize accordingly.
It is important to time holiday website customizations according to the start and end of a particular holiday. Consumers can get annoyed trying to locate what they are looking for on the website if a 4th of July podcast keeps popping up during Halloween.
Holiday customizations have to be included in the regular content of a website in such a manner as to not detract the site visitor from pursuing the main purpose of his search. For instance, a visitor looking out for hubcaps on an automobile website can get turned off if an animated page showing Santa singing a carol pops up. The customization has to be in sync with what the website offers.
At Clear Media Online, the website designing and website development packages we offer are some of the best available on the net. The websites we develop can be customized according to client requirements. Each website is designed according to the business it promotes.
Happy Holidays!!
Monday, November 26, 2007
The Personalized E-experience:
High paying guests are treated like royalty in every business. Whether it is a hotel or a departmental store, a database of customers is regularly maintained and updated. It’s all about maximizing profits. The profit-makers are a valuable part of every organization worth its name. The biggest benefit of the personal touch practice is retaining customer loyalty.
Online, the issue of customization and personalization is given a lot of thought. While it is impossible for a retailer to personally write a mail or send a message to every visitor that visits the site or makes a purchase, it is possible to invest a little more time and attention to detail.
For instance, if there is a visitor from Singapore viewing the products of a company that retails primarily in Europe, adding a store locater can make it easier on the international visitor. The visitor knows that there is a chance that he can avail of the company’s services and the company in turn has secured a potential buyer.
The search engine bigwigs are constantly developing newer and advanced methods to woo the average consumer. Targeted advertisements, smarter search engine algorithms, social bookmarking, file/ photo/ video/ audio sharing, widgets and a host of options are today available to a retailer to get closer to his market.
At Clear Media Online, we understand the value of personalization. We study the latest market trends and focus exclusively on those areas which can benefit our clients. We also encourage client participation in each of our projects. After all, who can know a business better than the business owner!
Visit us today to avail of a range of successful e-marketing and SEO services. Click here to know more.
Online, the issue of customization and personalization is given a lot of thought. While it is impossible for a retailer to personally write a mail or send a message to every visitor that visits the site or makes a purchase, it is possible to invest a little more time and attention to detail.
For instance, if there is a visitor from Singapore viewing the products of a company that retails primarily in Europe, adding a store locater can make it easier on the international visitor. The visitor knows that there is a chance that he can avail of the company’s services and the company in turn has secured a potential buyer.
The search engine bigwigs are constantly developing newer and advanced methods to woo the average consumer. Targeted advertisements, smarter search engine algorithms, social bookmarking, file/ photo/ video/ audio sharing, widgets and a host of options are today available to a retailer to get closer to his market.
At Clear Media Online, we understand the value of personalization. We study the latest market trends and focus exclusively on those areas which can benefit our clients. We also encourage client participation in each of our projects. After all, who can know a business better than the business owner!
Visit us today to avail of a range of successful e-marketing and SEO services. Click here to know more.
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